MARKETPLACE ROUND-UP

          General Mills said it will "proceed" with a Wheaties
     box featuring bass fishing champion Denny Brauer despite
     complaints from animal rights group PETA (USA TODAY, 8/27).
     ...In Boston, Chris Reidy profiles Timberland's foray into
     the beige shoe market and writes that Nike has been "toying"
     with versions of a beige shoe, with the "goal to create a
     shoe as comfortable and lightweight as a sneaker but sturdy
     enough for rugged terrain" (BOSTON GLOBE, 8/27).  
     ...Australian national soccer team captain Alex Tobin has
     retained Marquee Australia, a division of NY-based The
     Marquee Group, to represent him in all marketing and
     sponsorship opportunities and contract negotiations (TMG).
     ...The Ravens will use Entry Media's Turnstile AdSleeve
     Armcovers at their new stadium -- sponsored by Geico Direct
     Auto Insurance (Entry Media)....CT-based direct mail company
     Bill Goff Inc. has signed licensing deals with MLB and the
     MLBPA to feature art sketchings of top players (Bill Goff).