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Leagues and Governing Bodies

MLB NOT PARANOID ANDRO-ID, TO STUDY BIG MAC'S SPECIAL SAUCE

          MLB Commissioner Bud Selig and MLBPA Exec Dir Don Fehr
     issued "a joint statement yesterday saying that they have
     asked their medical experts to study the whole area of
     nutritional supplements," according to Murray Chass of the
     N.Y. TIMES.  The two acted because MLB is "concerned" that
     the controversy over Cardinals 1B Mark McGwire's admitted
     use of androstenedione "will undermine the mushrooming
     interest in the pursuit" of the single-season home run
     record by McGwire and Cubs RF Sammy Sosa.  The statement
     said that since the "substances in question are available
     over the counter and are not regulated" by the FDA, "it
     seems inappropriate" that press reports should "overshadow
     the accomplishments of players such as" McGwire (N.Y. TIMES,
     8/27).  McGwire, on MLB's statement: "It's what I've been
     saying all along.  I don't know why the media made such a
     big deal out of it" (Hal Bodley, USA TODAY, 8/27).
          STILL CASHING IN: USA TODAY's Bruce Horovitz charts
     "who's profiting, or trying to, from the hype" around the
     nutritional supplements.  MET-Rx Engineered Nutrition CEO
     Len Moskovits: "The last time I saw publicity like this was
     when Viagra hit the market" (USA TODAY, 8/27).  Jamie
     Laubacher of Great Earth Vitamins in San Jose, CA, said,
     "We've been selling a lot" of androstenedione.  Laubacher:
     "We can't keep it on the shelves" (MERCURY NEWS, 8/27).
          FOR THOSE SCORING AT HOME: ESPN said yesterday that
     running a Creatine ad during its Little League World Series
     coverage was a "mistake," and it has cancelled further
     spots.  ESPN Communications Coordinator Josh Krulewitz: "It
     was inappropriate" (Howard Manly, BOSTON GLOBE, 8/27).
          FRONT-PAGE TREATMENT: In Philadelphia, Jayson Stark
     writes on McGwire's and Sosa's HR chase on the front page of
     the INQUIRER under the header, "Home-Run Derby A Delight For
     All."  Cardinals Dir of Media Relations Brian Bartow: "There
     has been more interest in this from the non-baseball media
     than you would see for the playoffs or World Series.  This
     has become a story that's more than just baseball -- and
     more than just sports" (PHILADELPHIA INQUIRER, 8/27). 

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