U.S. Fans Abound For WWC Final Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Steelers Exploring '23 Super Bowl Bid Canadian Officials Tout World Cup Attendance Daytona Int'l Speedway Holding Flag Exchange Xfinity Series Audience Lower On Fox Sports Capacity At Wimbledon Reduced Due To Heat NASCAR Teams Look For Long-Term Value U.S.-Germany WWC Semifinal Nearing A Sellout
EARNHARDT JR. TAKES ON BIG DADDY IN COCA-COLA JAPAN RACE
Published August 27, 1998
Dale Earnhardt will race against his son, Dale Earnhardt Jr., for the first time at the November 22 NASCAR Thunder Special Coca-Cola 500 exhibition race to be held in Japan and televised live on TBS at 10:00pm ET. Both will will drive Coca-Cola-sponsored cars, as Earnhardt's red No. 3 car features the Coca-Cola script, while Earnhardt Jr.'s black No. 1 car features the Coca-Cola polar bear. For the event, Action Performance will create a vast array of exclusive Coca-Cola/Earnhardt apparel, souvenirs, die-cast collectibles and other memorabilia (NASCAR). John Bevilaqua, a sports marketing consultant and former Coca- Cola exec, on why Coca-Cola has never had its logo so prominently displayed on a race car: "They didn't want the Coke car upside down in flames sliding down the track. ... [The Japan race] is a controlled promotional event. That makes sense, and will have nominal risk" (BLOOMBERG, 8/27). SILICON RALLY: Winston Cup drivers Jeremy Mayfield and Dale Jarrett were in the Galleria in Dallas on Monday night for the opening of NASCAR Silicon Motor Speedway. Dallas is the third in a series of locals, joining Mall of America in MN, and Woodfield Mall near Chicago (NASCAR).