WME Plans To Keep Miami Open In Key Biscayne U.S. Advances To WBC Final After Win Over Japan NASCAR Goes For Hollywood Ties This Week Aspen Draws Praise As Host Of FIS World Cup Finals David Levy Touts Strength Of Tourney Ratings NASCAR Adds Hotels For Hope As Partner Confederate Protesters Show Up At NCAA Event WBC Sets Attendance Record Before Semis Las Vegas Motor Speedway Reducing Seating Arnold Palmer Invitational Deemed Success
EARNHARDT JR. TAKES ON BIG DADDY IN COCA-COLA JAPAN RACE
Published August 27, 1998
Dale Earnhardt will race against his son, Dale Earnhardt Jr., for the first time at the November 22 NASCAR Thunder Special Coca-Cola 500 exhibition race to be held in Japan and televised live on TBS at 10:00pm ET. Both will will drive Coca-Cola-sponsored cars, as Earnhardt's red No. 3 car features the Coca-Cola script, while Earnhardt Jr.'s black No. 1 car features the Coca-Cola polar bear. For the event, Action Performance will create a vast array of exclusive Coca-Cola/Earnhardt apparel, souvenirs, die-cast collectibles and other memorabilia (NASCAR). John Bevilaqua, a sports marketing consultant and former Coca- Cola exec, on why Coca-Cola has never had its logo so prominently displayed on a race car: "They didn't want the Coke car upside down in flames sliding down the track. ... [The Japan race] is a controlled promotional event. That makes sense, and will have nominal risk" (BLOOMBERG, 8/27). SILICON RALLY: Winston Cup drivers Jeremy Mayfield and Dale Jarrett were in the Galleria in Dallas on Monday night for the opening of NASCAR Silicon Motor Speedway. Dallas is the third in a series of locals, joining Mall of America in MN, and Woodfield Mall near Chicago (NASCAR).