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EARNHARDT JR. TAKES ON BIG DADDY IN COCA-COLA JAPAN RACE
Published August 27, 1998
Dale Earnhardt will race against his son, Dale Earnhardt Jr., for the first time at the November 22 NASCAR Thunder Special Coca-Cola 500 exhibition race to be held in Japan and televised live on TBS at 10:00pm ET. Both will will drive Coca-Cola-sponsored cars, as Earnhardt's red No. 3 car features the Coca-Cola script, while Earnhardt Jr.'s black No. 1 car features the Coca-Cola polar bear. For the event, Action Performance will create a vast array of exclusive Coca-Cola/Earnhardt apparel, souvenirs, die-cast collectibles and other memorabilia (NASCAR). John Bevilaqua, a sports marketing consultant and former Coca- Cola exec, on why Coca-Cola has never had its logo so prominently displayed on a race car: "They didn't want the Coke car upside down in flames sliding down the track. ... [The Japan race] is a controlled promotional event. That makes sense, and will have nominal risk" (BLOOMBERG, 8/27). SILICON RALLY: Winston Cup drivers Jeremy Mayfield and Dale Jarrett were in the Galleria in Dallas on Monday night for the opening of NASCAR Silicon Motor Speedway. Dallas is the third in a series of locals, joining Mall of America in MN, and Woodfield Mall near Chicago (NASCAR).