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Sponsorships Advertising Marketing

MICHAEL KEATON, VAL KILMER, GEORGE CLOONEY ... DALE JARRETT?

          Dale Jarrett will debut his Batman-themed Ford Taurus
     while teammate Kenny Irwin will don his Joker-themed Ford
     Taurus during the "Showdown In Charlotte," October 4, at the
     UAW-GM Quality 500 Winston Cup race at the Charlotte Motor
     Speedway.  The event, Batman vs. The Joker, is part of a new
     partnership between DC Comics/Warner Bros., Action
     Performance, Ford, TBS, Texaco, Robert Yates Racing and the
     Speedway (THE DAILY).  Ford Quality Care Motorsports
     Coordinator Roy Gadomski said the Batman theme reaches
     "beyond traditional race audiences," and breaks from "our
     traditional marketing mold" (DETROIT FREE PRESS, 8/22). 
     Ford will also offer all fans a die-cast model of the Batman
     Taurus with a Quality Care Service purchase of $50 (Ford).
          TOY STORY: AD AGE's Jeff Jensen reports that Hasbro has
     landed marketing rights and the toy license to the Fox Kids
     Network series about NASCAR.  Hasbro will market a "range of
     categories," including action figures, vehicles, play sets,
     games puzzles and youth electronics.  The series, being
     produced by Saban Entertainment, is slated to air during the
     '99-00 TV season.  Saban is managing the licensing business
     and is partnering with NASCAR on "building the promotional
     program and marketing strategy of the property."  Licensing
     revenues will be split between Saban/NASCAR (AD AGE, 8/24).
          AUTO ZONE: Philips, which is a NASCAR 50th Anniversary
     partner, sponsoring the Philips Racing Team and driver Geoff
     Bodine, will use the anniversary logo on packaging and
     promos for its various telecom services (BRANDWEEK, 8/24).
     ...In Richmond, John Markon reviewed the recently-opened
     NASCAR Speedpark in Myrtle Beach, SC, the first of 10
     planned parks.  NASCAR licenses the operation, which
     features the NASCAR Cafe and the site of a projected NASCAR
     Hotel.  Markon: "All the better to minimize risk, rake in
     royalties and create new fans."  But Markon wrote that the
     go-cart park "is frightfully expensive."  While parking and
     admission are free, one turn around each of the Speedpark's
     seven tracks costs "at least" $44 (TIMES-DISPATCH, 8/24).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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