NEW POLL SHOWS ALMOST 30% AWARE OF NBC/TURNER FOOTBALL PLANS

          Almost 30% of those surveyed by THE DAILY and the Fox     Sports/TMG poll say are aware of the proposed NBC/Turner pro     football league.  The poll surveyed 1,142 U.S. and Canadian     residents ages 12+ in July '98.  "NFL premier fans": 338     respondents with interest in NFL 5 out of 5.  "NFL fans":     667 respondents with interest in NFL 3 out of 5 (THE DAILY).
  
     
       
HAVE         YOU HEARD OF THE PROPOSED NBC/TURNER 
        PRO FOOTBALL LEAGUE?
          
    
  
  
     
    
       
NFL         FANS
    
    
       
NFL         PREMIER
        FANS
    
    
       
TOTAL         
        POPULATION
    
  
  
     
       
YES
    
    
       
33.0%
    
    
       
37.3%
    
    
       
28.8%
    
  
  
     
       
NO
    
    
       
64.0%
    
    
       
59.8%
    
    
       
68.4%
    
  
  
     
       
ON         A SCALE OF 1 TO 5, HOW INTERESTED WOULD YOU BE 
        IN A NEW FOOTBALL LEAGUE WHICH OFFERED LOWER PRICES
        FOR TICKETS AND MERCHANDISE AND A LOWER QUALITY 
        OF PLAY? (5 = MOST INTERESTED, 1 = LEAST INTERESTED) 
          
      
  
  
     
    
       
5
    
    
       
4
    
    
       
3
    
    
       
2
    
    
       
1
    
    
       
DON'T
        KNOW
    
  
  
     
NFL Fans
    
       
19.2%
    
    
       
7.8%
    
    
       
19.9%
    
    
       
8.5%
    
    
       
41.1%
    
    
       
1.0%
    
  
  
     
NFL Premier
    
       
24.9%
    
    
       
5.9%
    
    
       
18.6%
    
    
       
5.9%
    
    
       
42.0%
    
    
       
0.6%
    
  
  
     
Total       Pop.
    
       
15.2%
    
    
       
6.7%
    
    
       
16.9%
    
    
       
8.9%
    
    
       
49.0%
    
    
       
1.2%