SBD/19/The Back Of The Book

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  • NEW POLL SHOWS ALMOST 30% AWARE OF NBC/TURNER FOOTBALL PLANS

              Almost 30% of those surveyed by THE DAILY and the Fox
         Sports/TMG poll say are aware of the proposed NBC/Turner pro
         football league.  The poll surveyed 1,142 U.S. and Canadian
         residents ages 12+ in July '98.  "NFL premier fans": 338
         respondents with interest in NFL 5 out of 5.  "NFL fans":
         667 respondents with interest in NFL 3 out of 5 (THE DAILY).
    HAVE YOU HEARD OF THE PROPOSED NBC/TURNER
    PRO FOOTBALL LEAGUE?
     
    NFL FANS
    NFL PREMIER
    FANS
    TOTAL
    POPULATION
    YES
    33.0%
    37.3%
    28.8%
    NO
    64.0%
    59.8%
    68.4%


    ON A SCALE OF 1 TO 5, HOW INTERESTED WOULD YOU BE
    IN A NEW FOOTBALL LEAGUE WHICH OFFERED LOWER PRICES
    FOR TICKETS AND MERCHANDISE AND A LOWER QUALITY
    OF PLAY? (5 = MOST INTERESTED, 1 = LEAST INTERESTED)
     
    5
    4
    3
    2
    1
    DON'T
    KNOW
    NFL Fans
    19.2%
    7.8%
    19.9%
    8.5%
    41.1%
    1.0%
    NFL Premier
    24.9%
    5.9%
    18.6%
    5.9%
    42.0%
    0.6%
    Total Pop.
    15.2%
    6.7%
    16.9%
    8.9%
    49.0%
    1.2%

    Print | Tags: NBC, News Corp./Fox, NFL, The Back of the Book
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