SBD/19/Sponsorships Advertising Marketing

SAY HELLO TO HIS LITTLE FRIEND: TONY BOSELLI'S GOOD BURGER

          The 93 McDonald's restaurants in Northeast FL and
     Southeast GA have begun selling the "Boselli Burger," named
     after Jaguars OL Tony Boselli, according to Earl Daniels of
     the FLORIDA TIMES-UNION.  The burger, which is the company's
     "largest sandwich" and sells for $1.99, marks the first food
     item named for a professional athlete in Jacksonville.  
     Local McDonald's franchise Owner Gary Grimes: "The burgers
     are already generating excitement in the stores.  We have
     hit a triple, if not a home run."  The "Boselli Burger" is
     made of three hamburger patties on "a big bun with American
     and Monterrey jack cheeses, mayonnaise, lettuce, tomatoes
     and onions."  Daniels reports that the burger will be sold
     through at least December.  If the team makes the playoffs,
     sales could extend into January (FL TIMES-UNION, 8/18).  In
     Chicago, Steve Rosenbloom writes that the burger also comes
     with a "defibrillator" (CHICAGO TRIBUNE, 8/19).

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Related Topics:

Jacksonville Jaguars, McDonalds

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