SBD/19/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          NFL: The NFL announced its official postseason locker
     room licensees: Logo Athletic will supply the Super Bowl
     locker room coaches cap and Divisional Champions locker room
     hat and T-shirt; Starter the locker room T-shirt for both
     the Super Bowl and AFC/NFC Championship Games; and Sports
     Specialties the AFC/NFC Championship locker room coaches cap
     (NFL)....As part of Visa's NFL marketing partnership, 49ers
     QB Steve Young and WR Jerry Rice will be featured in two new
     30-second spots for Visa USA, which will debut nationally
     during Sunday's 49ers-Dolphins game on Fox (Visa USA). 
          NOTES: The average cost of making a national 30-second
     spot last year hit $308,000 -- more than $10,000 a second --
     compared with $278,000 in '96 (WALL STREET JOURNAL, 8/19).
     ...Puma officially announced the signing of Raptors rookie
     Vince Carter, the only NBA player currently endorsed by the
     company (Puma)....Callaway Golf introduced its new line of
     Little Bertha Golf Clubs for junior golfers. A set including
     a driver, 6-iron, 8-iron, wedge, putter and bag has a
     suggested retail price of $500 (BLOOMBERG NEWS, 8/18).
          MOTORSPORTS: Bayer reached a sponsorship deal for its
     Aspirin and Alka-Seltzer brands with BACE Motorsports for
     the '99 NASCAR Busch Grand National Season.  The sponsorship
     marks the seventh consecutive year the company has backed a
     Busch team (SPEEDNET, 8/18)....MI-based Fastlane Footwear
     acquired NC-based Jebco, which manufactures and sells a full
     line of NASCAR licensed products.  Fastlane has a NASCAR
     license for its line of footwear products.  Jack Stecher
     will remain Jebco President and will be elected to
     Fastlane's Board of Directors (Fastlane).

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