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Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          NFL: The NFL announced its official postseason locker
     room licensees: Logo Athletic will supply the Super Bowl
     locker room coaches cap and Divisional Champions locker room
     hat and T-shirt; Starter the locker room T-shirt for both
     the Super Bowl and AFC/NFC Championship Games; and Sports
     Specialties the AFC/NFC Championship locker room coaches cap
     (NFL)....As part of Visa's NFL marketing partnership, 49ers
     QB Steve Young and WR Jerry Rice will be featured in two new
     30-second spots for Visa USA, which will debut nationally
     during Sunday's 49ers-Dolphins game on Fox (Visa USA). 
          NOTES: The average cost of making a national 30-second
     spot last year hit $308,000 -- more than $10,000 a second --
     compared with $278,000 in '96 (WALL STREET JOURNAL, 8/19).
     ...Puma officially announced the signing of Raptors rookie
     Vince Carter, the only NBA player currently endorsed by the
     company (Puma)....Callaway Golf introduced its new line of
     Little Bertha Golf Clubs for junior golfers. A set including
     a driver, 6-iron, 8-iron, wedge, putter and bag has a
     suggested retail price of $500 (BLOOMBERG NEWS, 8/18).
          MOTORSPORTS: Bayer reached a sponsorship deal for its
     Aspirin and Alka-Seltzer brands with BACE Motorsports for
     the '99 NASCAR Busch Grand National Season.  The sponsorship
     marks the seventh consecutive year the company has backed a
     Busch team (SPEEDNET, 8/18)....MI-based Fastlane Footwear
     acquired NC-based Jebco, which manufactures and sells a full
     line of NASCAR licensed products.  Fastlane has a NASCAR
     license for its line of footwear products.  Jack Stecher
     will remain Jebco President and will be elected to
     Fastlane's Board of Directors (Fastlane).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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