NFL Forms New Chairmen's Committee Liberty Mutual Sponsoring NASCAR Spotters Atallah Brushes Off Norman's NFLPA Criticism Mara Defends Giants' Decision To Re-Sign Brown Arians, Elway Added To Competition Committee Raptors Unveil Two New Jersey Options Josh Norman Critical Of Goodell, De Smith Giants Still Getting Scrutiny Over Brown Silence NASCAR-Themed Show Returning To Nick Tom Brady Launches Line Of Healthy Snacks
SBD/19/Sponsorships Advertising Marketing
Published August 19, 1998
NFL: The NFL announced its official postseason locker room licensees: Logo Athletic will supply the Super Bowl locker room coaches cap and Divisional Champions locker room hat and T-shirt; Starter the locker room T-shirt for both the Super Bowl and AFC/NFC Championship Games; and Sports Specialties the AFC/NFC Championship locker room coaches cap (NFL)....As part of Visa's NFL marketing partnership, 49ers QB Steve Young and WR Jerry Rice will be featured in two new 30-second spots for Visa USA, which will debut nationally during Sunday's 49ers-Dolphins game on Fox (Visa USA). NOTES: The average cost of making a national 30-second spot last year hit $308,000 -- more than $10,000 a second -- compared with $278,000 in '96 (WALL STREET JOURNAL, 8/19). ...Puma officially announced the signing of Raptors rookie Vince Carter, the only NBA player currently endorsed by the company (Puma)....Callaway Golf introduced its new line of Little Bertha Golf Clubs for junior golfers. A set including a driver, 6-iron, 8-iron, wedge, putter and bag has a suggested retail price of $500 (BLOOMBERG NEWS, 8/18). MOTORSPORTS: Bayer reached a sponsorship deal for its Aspirin and Alka-Seltzer brands with BACE Motorsports for the '99 NASCAR Busch Grand National Season. The sponsorship marks the seventh consecutive year the company has backed a Busch team (SPEEDNET, 8/18)....MI-based Fastlane Footwear acquired NC-based Jebco, which manufactures and sells a full line of NASCAR licensed products. Fastlane has a NASCAR license for its line of footwear products. Jack Stecher will remain Jebco President and will be elected to Fastlane's Board of Directors (Fastlane).