SBD/19/Sponsorships Advertising Marketing

FALK SAYS MJ NOT DONE YET: STILL SEEKING "APPROPRIATE" DEALS

          Michael Jordan "would consider additional endorsement
     opportunities," although his agent, David Falk, said that
     anything he would agree to would have to be "a perfect fit,"
     according to Pete Coates of BLOOMBERG NEWS.  Falk disputed a
     story in yesterday's Chicago Tribune that reported Jordan
     "had put a freeze on additional endorsement contracts."  The
     story quoted FAME's Estee Portnoy as saying they were "not
     actively pursuing" any new deals for Jordan.  Falk said that
     the quote was "taken out of context" and is "not accurate." 
     Falk: "I am continually searching for opportunities I think
     would be appropriate for Michael.  We certainly are going to
     be selective."  Falk said there are some areas that he has
     "been actively pursing" over the past two years, although he
     would not disclose further details (BLOOMBERG NEWS, 8/19).  

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