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SBD/19/Sponsorships Advertising Marketing
FALK SAYS MJ NOT DONE YET: STILL SEEKING "APPROPRIATE" DEALS
Published August 19, 1998
Michael Jordan "would consider additional endorsement opportunities," although his agent, David Falk, said that anything he would agree to would have to be "a perfect fit," according to Pete Coates of BLOOMBERG NEWS. Falk disputed a story in yesterday's Chicago Tribune that reported Jordan "had put a freeze on additional endorsement contracts." The story quoted FAME's Estee Portnoy as saying they were "not actively pursuing" any new deals for Jordan. Falk said that the quote was "taken out of context" and is "not accurate." Falk: "I am continually searching for opportunities I think would be appropriate for Michael. We certainly are going to be selective." Falk said there are some areas that he has "been actively pursing" over the past two years, although he would not disclose further details (BLOOMBERG NEWS, 8/19).