SBD/19/Collegiate Sports

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              St. Petersburg City Council members were told yesterday
         that NCAA rules "won't permit the city to put its name on a
         new basketball scoreboard that will be installed" at
         Tropicana Field for the college basketball tournament in
         March, a scoreboard the "city has to pay for," according to
         Carlos Moncada of the TAMPA TRIBUNE.  In addition, the NCAA
         will not allow the city's name to appear on street banners
         the NCAA will design to be hung throughout the Tampa area. 
         That decision "didn't sit well with some council members,
         who still are upset that national media reports persist in
         locating the domed stadium in 'Tampa' or 'Tampa Bay,' as
         they did during the opening day" of MLB in March.  St.
         Petersburg Marketing Dir Anita Treiser said that the city
         might be able to use separate banners with the city's name
         in conjunction with NCAA street banners that will carry the
         NCAA-designated Final Four logo (TAMPA TRIBUNE, 8/19).
              WHAT'S IN A NAME? The new name of the conference formed
         by the eight schools leaving the WAC "apparently will not be
         tied to a corporation."  There had been talk the new league
         would seek a title sponsor which would pay a fee to attach
         its name to the eight-team conference.  Univ. of UT AD Chris
         Hill said the new conference will "go with a more
         conventional name" (SALT LAKE TRIBUNE, 8/19).

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