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St. Petersburg City Council members were told yesterday that NCAA rules "won't permit the city to put its name on a new basketball scoreboard that will be installed" at Tropicana Field for the college basketball tournament in March, a scoreboard the "city has to pay for," according to Carlos Moncada of the TAMPA TRIBUNE. In addition, the NCAA will not allow the city's name to appear on street banners the NCAA will design to be hung throughout the Tampa area. That decision "didn't sit well with some council members, who still are upset that national media reports persist in locating the domed stadium in 'Tampa' or 'Tampa Bay,' as they did during the opening day" of MLB in March. St. Petersburg Marketing Dir Anita Treiser said that the city might be able to use separate banners with the city's name in conjunction with NCAA street banners that will carry the NCAA-designated Final Four logo (TAMPA TRIBUNE, 8/19). WHAT'S IN A NAME? The new name of the conference formed by the eight schools leaving the WAC "apparently will not be tied to a corporation." There had been talk the new league would seek a title sponsor which would pay a fee to attach its name to the eight-team conference. Univ. of UT AD Chris Hill said the new conference will "go with a more conventional name" (SALT LAKE TRIBUNE, 8/19).