As reported Friday, Omnipoint Communications has become
the presenting sponsor of the ECHL Miami Matadors, and in
FL, Alan Snel's sources estimate that Omnipoint paid about
$500,000 for a deal in the three-year range. The team is
looking to average 5,000 per game in its inaugural season at
Miami Arena (Ft. Lauderdale SUN-SENTINEL, 8/16)....In CA,
investigators said Thursday that they seized about 100,000
pairs of counterfeit Oakley sunglasses "that could have sold
for as much as" $10M on the street. Investigators said that
Sunglass World imported counterfeit Oakley components from
Taiwan, assembled them in CA and distributed the glasses to
national retailers (ORANGE COUNTY REGISTER, 8/14)....In St.
Louis yesterday, PowerAde and Target joined on a Mark
McGwire T-shirt giveaway for fans 15 and under (POST-
DISPATCH, 8/16)....In Boston, John Powers wrote that the
USOC is trying to "shame" ambush marketers, as it plans to
name violators and list their phone numbers in print ads
that ask readers, "How do you feel about cheating in the
Olympic Games?" The latest "tiff" involves UT's Wasatch
Brewery, which is billing itself as "the unofficial beer,
2002 Winter Games." But Wasatch says it's doing nothing to
harm A-B's official pact. Brewery Owner Greg Schirf: "No
one has claim on 2002, and everyone uses the word games"
(BOSTON GLOBE, 8/16)....Perfect partnership? Pepsi endorser
Jeff Gordon's fourth straight NASCAR Winston Cup victory
came yesterday at the Pepsi 400 in Brooklyn, MI (THE DAILY).
