SOUTH FLORIDA'S NEWEST HOCKEY TEAM GETS SOME CORPORATE HELP

          The ECHL Miami Matadors announced a multi-year, mid-
     six-figure deal making FL-based Omnipoint Communications its
     presenting sponsor.  The tag "Omnipoint presents the Miami
     Matadors" will be used in multiple media and in-stadium
     applications.  Omnipoint will also have signage inside Miami
     Arena, a logo on all Matadors official game jerseys and will
     offer team promos at retail locations.  The deal was handled 
     by FL-based Pro Sports Marketing.  The team also announced
     deals with HealthSouth and Appliance TV-Depot (Matadors).
          BP CRUNCHES SPONSORSHIP:  In Cleveland, Dennis Manoloff
     reported that the NPSL Crunch "is negotiating for a new
     principal sponsor for the 1998-99 season to replace British
     Petroleum."  The Crunch's two-year contract with BP ended
     after last season.  Crunch GM Al Miller declined to discuss
     the value of BP's contract, but Manoloff wrote that it "was
     believed to have easily exceeded six figures for the two
     years" (Cleveland PLAIN DEALER, 8/12).