ON THE LINKS: Mark O'Meara will bring in about $2.5-3M
in endorsements this year, including multi-year pacts with
AT&T, Charles Schwab and Comdisco, and other deals with
Toyota, Taylor Made, TopFlite, Etonic (shoes) and Descente
(clothing) (WALL STREET JOURNAL, 8/14). The SEATTLE TIMES
featured a list of 25 PGA Tour players and their equipment
deals around this week's PGA Championship (SEATTLE TIMES,
8/13)....Samsung officials estimate $150M in "advertising
benefits" from their logo impressions following the recent
exposure of Se Ri Pak. The company now predicts Pak will be
worth "about" $1B "over the next few years" (AD AGE, 8/14).
NOTES: McDonald's will debut new ads starring Cubs RF
Sammy Sosa promoting its new line of Spicy Mighty Wings. The
spots, set to air for the next three weeks, will appear in
English and Spanish (CHICAGO TRIBUNE, 8/14)....Raptors draft
pick Vince Carter, who has signed with Puma to market the
Puma Cell Origin shoe, will officially announce the deal in
N.Y. on Tuesday. Carter "is the only basketball player
under the Puma umbrella" (TORONTO SUN, 8/14)....Roger Penske
denied reports that he will buy the No Fear clothing
company. Penske VP Dan Luginbuhl said at one time there
"were informal discussions about Penske buying all or part"
of the company, but that "nothing is going to happen"
(AUTOWEEK, 8/17 issue)....The Cale Yarborough Winston team
will feature the AFL logo on the car of Rich Bickle at this
weekend's Pepsi 400 and at next week's Goody's 500 (AFL).
...The Sanford Independence Bowl is raising its '98 payout
to $1M, which was made possible through the addition of
Office Depot as a sponsor of the game (Sanford).
