SBD/13/Sports Media

GUMBEL'S "EYE" IS CLOSED, BUT WILL HE COME FULL CIRCLE?

          Following CBS's cancelation of "Public Eye With Bryant
     Gumbel," the N.Y. POST's Michael Starr speculates on
     Gumbel's future with the net and writes, "it isn't lost on
     CBS and its sports division that Gumbel has a strong sports
     background."  Gumbel signed a five-year deal worth about $7M
     per year with CBS last year, and with CBS set to begin its
     new NFL deal, Gumbel's knowledge "could come in handy as
     either a Sunday studio analyst or play-by-play man with his
     brother, Greg Gumbel."  But one "insider" told Starr, "He's
     adamant about not going back to sports full-time."  Pilson
     Communications President Neal Pilson said that Gumbel "is
     unlikely to assume a high-profile sports role at CBS." 
     Pilson: "CBS is well-served with Jim Nantz in the anchor
     role on 'NFL Today,' and although that's a role Bryant
     played years ago at NBC I don't envision him having an
     important sports role at CBS" (N.Y. POST, 8/13).

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