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SBD/13/Sponsorships Advertising Marketing
THE NFL X GAMES: IS LEAGUE LICENSED VIDEO GAME TOO XTREME?
Published August 13, 1998
The marketing campaign for NFL Xtreme, an officially- licensed NFL video game whose slogan is, "After the coin toss, anything goes," flies "in the face of good taste and good sense," according Peter King of SI. Referring to "celebrated late hits," serious concussions that have forced players to retire and players being suspended for unruly behavior, King writes that NFL Xtreme "is selling trash talk. It's shameful. How can the league come down on cheap- shot artists and hotheads while also endorsing this video?" Cowboys QB Troy Aikman, on the NFL: "They want this stuff. It sells." NFL Dir of Corporate Communications Chris Widmaier: "It's more of a fantasy game. ... The marketing of this game is consistent with how to get the attention of the upper-teen and early-20s market" (SPORTS ILLUSTRATED, 8/17).