AEG Seeks Extension On L.A. Stadium Project FCC Ends Its Sports Blackout Rule Arbitrator To Rule In Ray Rice Appeal "MNF" Sees Slight Overnight Ratings Dip Next For NFL In London: Back-To-Back Games NFL Week 4 Sunday Ratings Down NFL Again Refutes Report On Knowldge Of Rice Tape Official Says He Sent Tape To NFL Security Chief HGH Testing For NFLers Could Begin Next Week Anderson: NFL Constantly Talking To Sponsors
Upcoming Conferences and Events
SBD/13/Sponsorships Advertising Marketing
THE NFL X GAMES: IS LEAGUE LICENSED VIDEO GAME TOO XTREME?
Published August 13, 1998
The marketing campaign for NFL Xtreme, an officially- licensed NFL video game whose slogan is, "After the coin toss, anything goes," flies "in the face of good taste and good sense," according Peter King of SI. Referring to "celebrated late hits," serious concussions that have forced players to retire and players being suspended for unruly behavior, King writes that NFL Xtreme "is selling trash talk. It's shameful. How can the league come down on cheap- shot artists and hotheads while also endorsing this video?" Cowboys QB Troy Aikman, on the NFL: "They want this stuff. It sells." NFL Dir of Corporate Communications Chris Widmaier: "It's more of a fantasy game. ... The marketing of this game is consistent with how to get the attention of the upper-teen and early-20s market" (SPORTS ILLUSTRATED, 8/17).