SBD/13/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          LINKS: A 16-page supplement around the '98 PGA
     Championship, which begins today at the Sahalee Country Club
     in Redmond, WA, ran in the WALL STREET JOURNAL.  Advertisers
     include Chrysler, Adams Tight Lies, Bushnell, Danka and the
     USPS (THE DAILY)....John Daly has "decided to officially
     make the switch" from Callaway's titanium Big Bertha to its
     new Big Bertha Steelhead driver, right before the new club
     "hits the market" in October.  Daly will play with the club
     this week (Randall Mell, SUN-SENTINEL, 8/13). 
          NOTES: Broncos WR Ed McCaffrey, on his new line of Ed
     McCaffrey's Rocky Mountain Mustards: "I didn't help make the
     recipe, but I did sample a bunch of different products and
     chose the ones I like.  I know my mom can't believe I'm up
     on the same shelf with Paul Newman" (ROCKY MOUNTAIN NEWS,
     8/13)....FL-based Entry Media has contracted with the Rams
     to add their Turnstile AdSleeve Armcovers at the Trans World
     Dome.  The sponsor will be the St. Louis Post-Dispatch
     (Entry Media)....ANC Sports will provide signage for USA
     Swimming's corporate sponsors at the USA Swimming National
     Championships, August 11-15, in Clovis, CA.  The event will
     be delayed-broadcast by NBC Sports.  In other news, ANC
     Sports has launched its Web site at www.ancsports.com (ANC).

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