Golf's Young Talent Steps Into Spotlight Masters Overnight Lowest Since '04 Spieth's Masters Breakout Huge For Under Armour IBM Debuts New Campaign During Masters Chips & Putts: "Game Golf" Sales Going Well PGA, LPGA Tours Embracing Twitter Elliott: Move To NBC Not About Money NBCU Creates Faux-Newscast NHL Spots Josh Elliott Leaving ABC For NBC Sports Golf Channel To Air Friday Ryder Cup
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SBD/13/Sponsorships Advertising Marketing
Published August 13, 1998
LINKS: A 16-page supplement around the '98 PGA Championship, which begins today at the Sahalee Country Club in Redmond, WA, ran in the WALL STREET JOURNAL. Advertisers include Chrysler, Adams Tight Lies, Bushnell, Danka and the USPS (THE DAILY)....John Daly has "decided to officially make the switch" from Callaway's titanium Big Bertha to its new Big Bertha Steelhead driver, right before the new club "hits the market" in October. Daly will play with the club this week (Randall Mell, SUN-SENTINEL, 8/13). NOTES: Broncos WR Ed McCaffrey, on his new line of Ed McCaffrey's Rocky Mountain Mustards: "I didn't help make the recipe, but I did sample a bunch of different products and chose the ones I like. I know my mom can't believe I'm up on the same shelf with Paul Newman" (ROCKY MOUNTAIN NEWS, 8/13)....FL-based Entry Media has contracted with the Rams to add their Turnstile AdSleeve Armcovers at the Trans World Dome. The sponsor will be the St. Louis Post-Dispatch (Entry Media)....ANC Sports will provide signage for USA Swimming's corporate sponsors at the USA Swimming National Championships, August 11-15, in Clovis, CA. The event will be delayed-broadcast by NBC Sports. In other news, ANC Sports has launched its Web site at www.ancsports.com (ANC).