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K-SWISS ALL THE "RAGE" OF THE ATHLETIC FOOTWEAR STOCKS
Published August 13, 1998
The "latest buzz" in athletic footwear stocks surrounds CA-based K-Swiss, according to Caroline Waxler of FORBES. Keith Daly, who oversees buying at FootAction USA: "K-Swiss is the hot brand right now. I'm doubling my orders for this spring." Waxler writes that the current "rage" is over the brand's Altezo, a tennis shoe with a "rugged" sole. Goldman Sachs analyst Margaret Mager says K-Swiss' shares are "cheap" at the recent $23 price, trading at 14 times its '98 estimated earnings of $1.65 per share. Mager believes K- Swiss shares will hit $38 "within 12 months" (FORBES, 8/24).