SBD/13/Sponsorships Advertising Marketing

K-SWISS ALL THE "RAGE" OF THE ATHLETIC FOOTWEAR STOCKS

          The "latest buzz" in athletic footwear stocks surrounds
     CA-based K-Swiss, according to Caroline Waxler of FORBES. 
     Keith Daly, who oversees buying at FootAction USA: "K-Swiss
     is the hot brand right now.  I'm doubling my orders for this
     spring."  Waxler writes that the current "rage" is over the
     brand's Altezo, a tennis shoe with a "rugged" sole.  Goldman
     Sachs analyst Margaret Mager says K-Swiss' shares are
     "cheap" at the recent $23 price, trading at 14 times its '98
     estimated earnings of $1.65 per share.  Mager believes K-
     Swiss shares will hit $38 "within 12 months" (FORBES, 8/24).

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