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Leagues and Governing Bodies

FOX REPORTEDLY CLOSE TO COUNTERING DISNEY'S NHL RIGHTS BID

          Fox "is leaning toward making a counteroffer" to
     Disney's bid for NHL TV rights "in an effort to at least
     drive up the costs that its archrival will have to pay,"
     according to Hofmeister & Elliott of the L.A. TIMES, who put
     Disney's bid at $250M for ABC broadcast rights and $350M for
     ESPN cable rights.  Fox "recently passed" on its right to
     extend its NHL contract by two years and one exec said that
     "it let its rights pass so it could bid on the broadcast and
     cable rights as a package."  Sources say that Fox TV Chair
     Chase Carey "is particularly keen on damaging the cable
     stronghold of ESPN," and at "the least," Carey is said to be
     eager to force ESPN to pay up for cable, alone, without the
     benefit of games on ABC that can be used as a promotion
     platform to build viewership for ESPN through cross-
     promotion."  Hofmeister & Elliott wrote that Fox and the NHL
     "are in disagreement over the company's deadline to bid." 
     Fox says it has 10 days from the time it is informed of
     Disney's bid by the league.  Although it has been informed
     of Disney's broadcast offer, Fox is "awaiting verification"
     from the NHL of Disney's cable bid "to determine whether it
     can afford to present its own joint bid" (L.A. TIMES, 8/8). 
          MORE BID REAX: In Boston, Jim Baker called Disney's
     offer "staggering considering the NHL's dreadful and
     declining ratings" (BOSTON HERALD, 8/9).  Blues President
     Mark Sauer said that while the bid is "encouraging" and
     "helps," it is "not the cure for all the industry's ills"
     (ST. LOUIS POST-DISPATCH, 8/9).  In St. Paul, Charley
     Walters' sources said the deal will be "worth considerably
     more" than the reported $600M (PIONEER PRESS, 8/9).

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