SBD/7/Sports Media

PEPSI 400 POSTPONEMENT LEAVES CBS WITH A TOUGH DECISION

          As reported Thursday, the NASCAR Pepsi 400 at Daytona
     Int'l Speedway, which was postponed Saturday due to brush
     fires in central FL, was rescheduled for October 17.  The
     postponement "has officials at CBS in a scheduling
     quandary," as it now must "decide whether to go head-to-head
     against Game 1 of the World Series on Fox or sell the TV
     rights to another network," according to Howard Burns of the
     HOLLYWOOD REPORTER.  CBS "had hoped to use the Pepsi 400 ...
     as its primetime centerpiece for the Fourth of July," but
     CBS Dir of Communications LeslieAnne Wade said that the net
     "was evaluating the viability of using the race to counter-
     program the World Series," and that a decision would be made
     this week.  One option would be to sell the rights to The
     Nashville Network, a NASCAR broadcast partner which is owned
     by CBS (HOLLYWOOD REPORTER, 7/6).  Daytona Int'l Speedway
     Dir of PR John Story: "We're confident our partners at CBS
     will do everything they can (to cover the race).  But if
     they don't, I'm sure we'll have no trouble at all finding a
     home for it" (FLORIDA TIMES-UNION, 7/3).    

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