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SBD/7/Sports Media
PEPSI 400 POSTPONEMENT LEAVES CBS WITH A TOUGH DECISION
Published July 7, 1998
As reported Thursday, the NASCAR Pepsi 400 at Daytona
Int'l Speedway, which was postponed Saturday due to brush
fires in central FL, was rescheduled for October 17. The
postponement "has officials at CBS in a scheduling
quandary," as it now must "decide whether to go head-to-head
against Game 1 of the World Series on Fox or sell the TV
rights to another network," according to Howard Burns of the
HOLLYWOOD REPORTER. CBS "had hoped to use the Pepsi 400 ...
as its primetime centerpiece for the Fourth of July," but
CBS Dir of Communications LeslieAnne Wade said that the net
"was evaluating the viability of using the race to counter-
program the World Series," and that a decision would be made
this week. One option would be to sell the rights to The
Nashville Network, a NASCAR broadcast partner which is owned
by CBS (HOLLYWOOD REPORTER, 7/6). Daytona Int'l Speedway
Dir of PR John Story: "We're confident our partners at CBS
will do everything they can (to cover the race). But if
they don't, I'm sure we'll have no trouble at all finding a
home for it" (FLORIDA TIMES-UNION, 7/3).






