NAMES IN THE NEWS

          Seahawks/Trail Blazers Owner PAUL ALLEN made a $1.5M
     donation to forest-protection group Friends of Opal Creek
     (OREGONIAN, 7/6)....Former Bears QB SID LUCKMAN died Sunday
     in FL of an apparent heart attack.  He was 81 (CHICAGO SUN-
     TIMES, 7/6)....HOWARD STERN's appearance on "The Magic Hour"
     last Thursday boosted the show's ratings by 110%, drawing a
     4.2/11 rating (N.Y. POST, 7/4).  Friday night's "Magic Hour"
     overnight rating fell to a 2.1/5 (N.Y. POST, 7/7).  In K.C.,
     Jason Whitlock, on MAGIC JOHNSON's decision to have Stern as
     a guest: "How has Magic Johnson, the original MJ, one of the
     greatest and classiest athletes of my generation, fallen
     this far this quickly?" (K.C. STAR, 7/5).