THIS IS THE WAY TO HAVE FUN: NIKE POLICE PROVING POPULAR

          Nike's eight-spot Fun Police ad campaign is "collaring
     its core customers," according to USA TODAY's Melanie Wells. 
     The ads, created by Wieden & Kennedy, earned higher-than-
     average popularity and effectiveness scores in the paper's
     Ad Track survey, and were "particularly popular" among young
     adults ages 18-24, with 45% of that demographic saying they
     liked the ads "a lot."  In addition, the commercials were
     "most popular among African-Americans," with 49% giving them
     an "enthusiastic response" (USA TODAY, 7/6).
          SHOE NEWS: In L.A., Suzanne Kapner wrote under the
     header "With Sneaker Glut At Stores Easing, Nike Is Slowly
     Getting Back On Its Feet."  Kapner: "While Nike isn't ready
     to regain the stellar growth it boasted in the early '90s,
     the brand isn't about to disappear either" (L.A. TIMES,
     7/4)....MA-based Keds, with 2Q earnings up 10% over '97, is
     "savoring a comeback after several tough years."  The
     company has launched a new $9M ad blitz, its largest
     campaign ever (AP/Baltimore SUN, 7/6)....In N.Y., Richard
     Sandomir writes on the "major shift" in shoe companies'
     advertising philosophies under the header "Shoe Industry
     Questioning Star Power" (N.Y. TIMES, 7/7).