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WORLD CUP NOTES

          With the second round complete, adidas has maintained a
     small lead over Nike in the FINANCIAL TIMES' World Cup
     sponsor index, which measures the performance of teams
     wearing the various companies' apparel (FINANCIAL TIMES,
     7/5).  Puma, currently in fifth place in the sponsor index 
     -- behind adidas, Nike, Umbro and Reebok -- said that 22% of
     the players in France (123 out of 562) wore Puma footwear
     through the first 48 games (Puma).
          RATINGS: The three games played by the U.S. Soccer team
     averaged a 3.0 rating on ABC, down 57% from the '94 World
     Cup, which translates into an average of "just" 2.94 million
     households (AP/Mult., 7/3)....Univision's World Cup ratings
     are down from 11.3 in '94 to 10.0 this year, but its
     household reach has grown in the four years from 6.5 million
     to 7.7 million.  In N.Y., Richard Sandomir reported that of
     the 47 World Cup matches Univision has carried against ESPN
     or ESPN2, Univision has outscored them in TV households 40
     times.  ESPN won the other seven slots (N.Y. TIMES, 7/3).

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