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WORLD CUP NOTES
Published July 7, 1998
With the second round complete, adidas has maintained a small lead over Nike in the FINANCIAL TIMES' World Cup sponsor index, which measures the performance of teams wearing the various companies' apparel (FINANCIAL TIMES, 7/5). Puma, currently in fifth place in the sponsor index -- behind adidas, Nike, Umbro and Reebok -- said that 22% of the players in France (123 out of 562) wore Puma footwear through the first 48 games (Puma). RATINGS: The three games played by the U.S. Soccer team averaged a 3.0 rating on ABC, down 57% from the '94 World Cup, which translates into an average of "just" 2.94 million households (AP/Mult., 7/3)....Univision's World Cup ratings are down from 11.3 in '94 to 10.0 this year, but its household reach has grown in the four years from 6.5 million to 7.7 million. In N.Y., Richard Sandomir reported that of the 47 World Cup matches Univision has carried against ESPN or ESPN2, Univision has outscored them in TV households 40 times. ESPN won the other seven slots (N.Y. TIMES, 7/3).