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ROYALTY IN ANN ARBOR: WOLVERINES TOP THE CHARTS AGAIN
Published July 31, 1998
The Univ. of MI (UM) athletic department brought in $5.8M in royalties from merchandise sales in the '97-98 fiscal year that ended June 30 -- a 16% increase over the $5M generated the year before, according to David Barkholz of CRAIN'S DETROIT BUSINESS. The performance was "the best in college athletics," with the possible exception of Notre Dame, which does not announce royalty revenue. GA-based Collegiate Licensing Co. said that UM finished first for the sixth straight year, and the ninth time in the past 11 years. Trailing UM was the Univ. of KY, Univ. of NC, Penn State Univ. and the Univ. of NE. Those schools averaged about $2.5M in royalties in '96. UM collects an 8% royalty on the wholesale price of merchandise bearing the school's logo, receiving royalties from companies such as Nike and Starter. To generate $5.8 in royalties, UM licensees sold about $72.5M worth of UM merchandise, valued at $145M at retail (CRAIN'S DETROIT BUSINESS, 7/27 issue).