SBD/31/Collegiate Sports

ROYALTY IN ANN ARBOR: WOLVERINES TOP THE CHARTS AGAIN

          The Univ. of MI (UM) athletic department brought in
     $5.8M in royalties from merchandise sales in the '97-98
     fiscal year that ended June 30 -- a 16% increase over the
     $5M generated the year before, according to David Barkholz
     of CRAIN'S DETROIT BUSINESS.  The performance was "the best
     in college athletics," with the possible exception of Notre
     Dame, which does not announce royalty revenue.  GA-based
     Collegiate Licensing Co. said that UM finished first for the
     sixth straight year, and the ninth time in the past 11
     years.  Trailing UM was the Univ. of KY, Univ. of NC, Penn
     State Univ. and the Univ. of NE.  Those schools averaged
     about $2.5M in royalties in '96.  UM collects an 8% royalty
     on the wholesale price of merchandise bearing the school's
     logo, receiving royalties from companies such as Nike and
     Starter.  To generate $5.8 in royalties, UM licensees sold
     about $72.5M worth of UM merchandise, valued at $145M at
     retail (CRAIN'S DETROIT BUSINESS, 7/27 issue).

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Colleges, Nike

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