UFC Projected To Sell Out In Orlando MGM Cutting Ties With Top Rank? James, Heat Top NBA Jersey Sales Raptors Merch Moving Quickly NBA Avg. Attendance Relatively Flat Bacardi Sponsors New NBA Lifestyle Site Herb Kohl Sells Bucks For $550M Lakers RSN Ratings Reach New Low Kohl Praised For Dedication To Milwaukee Raptors Unveil New "We The North" Campaign
Upcoming Conferences and Events
ARE GAMES BRINGING TBS GOOD(WILL) RATINGS? MAYBE, MAYBE NOT
Published July 28, 1998
Time Warner's "massive cross-promotional push" behind the Goodwill Games "seems to be paying off so far in the form of a significant ratings boost" from the '94 Games in Russia, according to Jim Cooper of MEDIAWEEK. Through the first four days, TBS was averaging a 1.7 -- up from a 1.2 in '94. Turner Sports President Harvey Schiller: "If you measure it with other broadcasts on our network, it's on par with many NBA games and the Braves. You can't deny that having the venue here [in the U.S.] has brought more viewers and interest" (MEDIAWEEK, 7/27 issue). But in the HOLLYWOOD REPORTER, Scott Hettrick reported that the Games' ratings "are running significantly below expectations." A TBS spokesperson said that the 1.6 average through Thursday was "well below" the '90 Games, and the 2.0 minimum that TBS "had hoped to achieve" (HOLLYWOOD REPORTER, 7/27).