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ARE GAMES BRINGING TBS GOOD(WILL) RATINGS? MAYBE, MAYBE NOT
Published July 28, 1998
Time Warner's "massive cross-promotional push" behind the Goodwill Games "seems to be paying off so far in the form of a significant ratings boost" from the '94 Games in Russia, according to Jim Cooper of MEDIAWEEK. Through the first four days, TBS was averaging a 1.7 -- up from a 1.2 in '94. Turner Sports President Harvey Schiller: "If you measure it with other broadcasts on our network, it's on par with many NBA games and the Braves. You can't deny that having the venue here [in the U.S.] has brought more viewers and interest" (MEDIAWEEK, 7/27 issue). But in the HOLLYWOOD REPORTER, Scott Hettrick reported that the Games' ratings "are running significantly below expectations." A TBS spokesperson said that the 1.6 average through Thursday was "well below" the '90 Games, and the 2.0 minimum that TBS "had hoped to achieve" (HOLLYWOOD REPORTER, 7/27).