SRI SPORTS MARKETING & SPONSORSHIP CONFERENCE COMING SOON

          Registrations are coming in for the Sports Marketing &
     Sponsorship 4th Annual Conference, September 17 & 18, The
     Downtown Athletic Club, Heisman Trophy Room, NYC.  Maximize
     your sponsorship investment and take home proven strategies
     about how sports can drive your business.  Interactive panel
     discussions include: Selection; Leveraging; Measurement;
     Olympics; Women's Sports; Emerging Opportunities; and Grass-
     Roots Marketing.  More than 30 presenting companies include:
     MasterCard, IBM, BancOne, Lucent, NFL, Corel WTA Tour,
     Phoenix Home Life, USOC, Castrol, NHL, Joyce Julius, ESPN/
     Chilton, ClarionSports, Gillette, Avon and NationsBank. 
     Plus, special panel session just added, "The Business of
     Sports," a two-hour open forum with eight of the nation's
     leading sports business journalists.  This will be the place
     to network with the leaders in sports marketing.  Call
     Strategic Research Institute at (800) 599-4950 to request a
     brochure.  Fee: $1,295.  Mention you saw it in THE DAILY.