ESPN MAGAZINE'S CIRCULATION EXCEEDING RATE-BASE GUARANTEE

          ESPN Magazine's first eight issues averaged 405,000 in
     paid circulation, as every issue exceeded the 350,000
     guaranteed rate base.  The figure puts ESPN Magazine on
     track to reach the 500,000 rate-base increase planned for
     the September 7 issue.  For the first two issues, paid
     subscriptions averaged 260,000, while newsstand sales
     averaged 145,000.  The title's June 29 edition, which
     featured Michael Jordan on its cover, is its best selling
     issue so far, totaling more than 450,000 in circulation.  In
     addition to the September rate-base hike, the magazine is
     scheduled to up its rate base to 700,000 in January '99, and
     again to 1 million in January 2000 (ESPN Magazine).