The U.S. Women's Soccer Team has signed a marketing
pact with The Marquee Group, which will handle the players'
off-the-field marketing endeavors (TMG)....Bobby Orr filmed
a MasterCard TV spot with Elvis Stojko on Thursday (BOSTON
HERALD, 7/24)....BUSINESS WEEK's David Greising examines the
cola wars and writes that when PepsiCo learned that Coca-
Cola's sponsorship deal for Yankee Stadium "was filled with
loopholes, it pounced. Now even though Coke signs festoon
the outfield and vendors hawk it in the stands, Pepsi's
AllSport brand is in the dugout, where yellow coolers stand
in full view of fans and TV cameras." PepsiCo CEO Roger
Enrico is also "using his friendship with" Yankees Owner
George Steinbrenner to "lobby for a switch when the
sponsorship comes up in 2002," and Greising adds that
Steinbrenner's voiceover in a recent Lipton Brisk Ice Tea
campaign was a "promising sign" for the company (BUSINESS
WEEK, 8/3 issue)....The Nuveen Tour Citibank Champions
Tennis Tournament, August 11-16 at Manhattanville College in
Purchase, NY, placed a four-and-a-half-page advertising
supplement in this morning's N.Y. TIMES (THE DAILY).
