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HARRIS POLL: ARE AMERICANS INTERESTED IN THE WORLD CUP?
Published July 2, 1998
The Harris Poll surveyed 1,000 adults between June 17-
22 about their interest in the World Cup (Harris Poll).
|
KNOWLEDGE
OF WORLD CUP
|
|||||||
|
|
SEX
|
AGE
|
HOUSEHOLD
INCOME |
||||
|
ADULTS
|
MEN
|
WOMEN
|
18-24
|
25-29
|
$50-75G
|
$75G+
|
|
| READ OR HEARD ABOUT WORLD CUP |
74%
|
82%
|
67%
|
77%
|
84%
|
84%
|
85%
|
| KNOW IT'S A SOCCER EVENT |
52%
|
65%
|
40%
|
56%
|
66%
|
65%
|
76%
|
| KNOW IT'S IN FRANCE |
25%
|
34%
|
16%
|
26%
|
29%
|
36%
|
37%
|
|
WATCHING
WORLD CUP GAMES ON TV "HAVE YOU WATCHED ANY OF THE WORLD CUP SOCCER GAMES
ON TV?"
|
||
|
ALL
ADULTS
|
MEN
|
WOMEN
|
|
19%
|
25%
|
12%
|
|
OF
THOSE WHO DID, "HOW MUCH HAVE YOU ENJOYED WATCHING?"
|
|||
|
ALL
ADULTS
|
MEN
|
WOMEN
|
|
| A GREAT DEAL |
24%
|
24%
|
25%
|
| QUITE A LOT |
31%
|
35%
|
21%
|
| NOT MUCH |
45%
|
41%
|
53%
|
