SBD/17/The Back Of The Book

ESPN CHILTON SPORTS POLL: WHO'S WEARING WHAT?

          The ESPN Chilton Sports Poll looked at the age and
     gender of sports fans who own college and professional team
     clothing.  The survey of 8,757 was taken between January-May
     '98.  Of those surveyed, 43% own college team logo clothing,
     while 50.5% own pro clothing (ESPN Chilton Sports Poll).
          
         
OF SPORTS FANS WHO OWN
COLLEGE TEAM LOGO CLOTHING
 
SEX AGE
Male
57.4%
12-24
31.0%
Female
42.6%
25-44
39.4%
45-64
23.7%
65+
5.9%
OF SPORTS FANS WHO OWN
PROFESSIONAL TEAM LOGO CLOTHING
 
SEX AGE
Male
57.6%
12-24
33.1%
Female
42.4%
25-44
42.2%
45-64
20.0%
65+
4.7%
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