Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation
MORE SPECULATION HAS NBC LOOKING TO EXPAND CABLE PRESENCE
Published July 17, 1998
After yesterday's L.A. TIMES report that said GE was in talks with Barry Diller about merging his USA Networks with NBC, Kyle Pope writes in today's WALL STREET JOURNAL that NBC's "search for a cable network has intensified," as the net "is stepping up its efforts to expand its cable holdings as the economics of the broadcast-television business continue to sour" (WALL STREET JOURNAL, 7/17). VIACOM A TARGET? In N.Y., Jon Elsen notes the failed talks between NBC and USA Networks, and floats Viacom as a potential partner with NBC, writing, "many media industry observers like the idea of such a combination" (N.Y. POST, 7/17). In DAILY VARIETY, Jenny Hontz reports that "several senior industry execs believe that a new round of mergers among broadcast networks is coming up, involving either NBC or CBS, if not both. ... Viacom is the ideal partner ... given its ownership of Paramount and the absence of regulatory constraints" (DAILY VARIETY, 7/17).