SBD/17/Sports Media

MEDIA NOTES

          HE'S GOT THE EYE OF THE IGER: USA TODAY's Rudy Martzke
     reports that ESPN/ABC Sports President Steve Bornstein "is
     among those considered successors" to Bob Iger as ABC
     President.  Martzke adds that ESPN's ratings improved 18%
     for the second quarter of '98 to 1.27, with "SportsCenter"
     up 13%.  Both numbers are still down from '97.  Martzke
     notes that ESPN spokesperson Mike Soltys cited "increasing
     competition" from other nets, but did not mention FSN's "Fox
     Sports News" which was also up 13% this quarter.  Fox Senior
     VP/Media Relations Vince Wladika: "They (ESPN) have an
     unhealthy preoccupation with us.  ESPN should worry about
     the menu for Monday Night Football" (USA TODAY, 7/17). 
          OLBERMANN'S FOX HUNT? In Tom Hoffarth asks, "Why was
     Keith Olbermann touring the Fox Sports Net studios in
     Century City earlier this week?  Is he already beyond
     miserable with his career in purgatory at MSNBC, even though
     it gets him an occasional appearance on NBC's occasional
     baseball coverage?" (L.A. DAILY NEWS, 7/17). 
          OTHER NOTES: Former Browns and Steelers Personnel Dir
     Mike Lombardi will be the off-air information man for CBS's
     "NFL Today" (USA TODAY, 7/17)....In Detroit, the Red Wings'
     Stanley Cup video "Return to Hockeytown" produced by NHL
     Productions, premiered last night at Detroit's Fox Theatre. 
     In Detroit, Helene St. James writes "perhaps the most
     glaring omission" from the video is the "annual bloodfest"
     with the Avalanche (FREE PRESS, 7/17)....TSN anchor Mike
     Toth is leaving at the end of July (TORONTO STAR, 7/17).

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