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SBD/17/Sponsorships Advertising Marketing
WTA TOUR SUMMER STOPS SEE 35% INCREASE IN SPONSOR BACKING
Published July 17, 1998
Two WTA Tour North American event title sponsors, Advanta Corp. and IGA Supermarkets, have signed multi-year extensions to their title sponsorship packages in Philadelphia and Oklahoma City, respectively. Additionally, the WTA's North American summer stops have seen an increase of more than 35% in new sponsor commitments over last year. In Montreal, the duMaurier Open has added nine new sponsors and has increased revenue by more than 50%. In New Haven, CT, the Pilot Pen Int'l has added more than 24 new event sponsors, including Citizen Watches and the Phoenix Home Life Mutual Insurance Company, since its move from Atlanta. Tennis Canada has renewed long-term deals with Cafe de Columbia, Rado and Evian, and added new sponsors Grand Marnier and Yoplait. In San Diego, the Toshiba Tennis Classic has inked United Airlines and Clairol. In L.A., the Acura Classic has added Bulova Corp. as its host sponsor for the next three years, as well as new sponsors Pfizer and Minolta. Also, the Boston Cup has signed General Mills, Quaker Oats, Volvo, Pepsi and Echo Star (WTA Tour). FROM THE MEN'S SIDE: The men's duMaurier Open in Toronto has signed PageNet as a corporate partner for the '98 tournament. PageNet has agreed to host the PageNet Super Service Contest (Canadian Tennis Association).