Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Sponsorships Advertising Marketing

MARKETING ROUND-UP

          In Atlanta, Furman Bisher reports that there is a "pile
     of endorsements out there" for U.S. Amateur Champion Matt
     Kuchar should he decide to turn pro.  IMG's Bev Norwood, on 
     Kuchar: "Very marketable.  Highly marketable.  On
     marketability he's ready.  As for his game, I'm not so sure"
     (ATLANTA CONSTITUTION, 7/17)....Packers TE Mark Chmura has
     signed a deal with Mug Root Beer and will appear in radio/
     print ads for the drink, and on POP displays. Chmura also
     signed to appear in TV spots for Milwaukee-based Opensided
     MRI, which will begin running in August.  Chmura's marketing
     is handled by WI-based Ad Cetera (Ad Cetera). ...English
     soccer player Stan Collymore, who "has received negative
     publicity since hitting his girlfriend ... in a Paris bar on
     the eve of the opening game of the World Cup," has lost his
     $4M deal with Diadora sportswear.  Diadora UK announced that
     they were severing ties with Collymore because he "had not
     complied with contractual obligations" (Mult., 7/17).
     ...Marquette Univ. men's basketball coach Mike Deane and
     Notre Dame men's basketball coach John MacLeod signed with
     WI-based Sports Marketing and Management Group for exclusive
     representation in contract and marketing deals (SM2G). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1998/07/17/Sponsorships-Advertising-Marketing/MARKETING-ROUND-UP.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1998/07/17/Sponsorships-Advertising-Marketing/MARKETING-ROUND-UP.aspx

CLOSE