SBD/17/Sponsorships Advertising Marketing

COWBOYS SUE CONVERSE IN PREEMPTIVE MOVE TO LAUNCH NEW LINE

          The Cowboys filed a lawsuit yesterday against MA-based
     Converse Inc., to "prevent the athletic shoe maker from
     interfering with upcoming sales of officially licensed
     casual shoes, winter boots and shower slippers" bearing the
     team's name and logo, according to Richard Alm of the DALLAS
     MORNING NEWS.  Five-pointed stars "are prominent" in the
     logos of both the Cowboys and Converse, and Alm reports that
     the team's suit, which does not contain a request for
     financial damages, claims that the "two stars can coexist --
     as they have for years -- without confusion in the
     marketplace."  NFLP joined the team in the suit, which
     Cowboys Owner Jerry Jones declined to comment on, saying
     only that the team was "standing side by side with the
     league on this matter."  The new Cowboys-themed footwear
     will be manufactured by FL-based Foot-Tec Industries Inc.,
     and is slated to begin shipping "[i]n the next few weeks."
     The team and league "struck first" in litigation because
     they "believed that Converse intended to file suit to stop
     distribution of the new shoes."  Converse execs could not be
     reached for comment (DALLAS MORNING NEWS, 7/7).  BLOOMBERG's
     Loren Steffy reports the Cowboys' action is the "latest
     twist in a four-year battle" between the team and Converse
     over the use of the star logo.  The Cowboys' suit claims
     that in '94, the shoe company filed an objection with the
     U.S. Patent Office over the team's plans to place its star
     logo on shoes and clothing, saying the logo "would cause
     confusion" with its own logo (BLOOMBERG NEWS, 7/17).

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Related Topics:

Converse, Dallas Cowboys

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