SBD/17/Events Attractions

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  • WILL THERE BE GOODWILL TO MEN, WOMEN, AND TIME WARNER/TURNER

              The '98 Goodwill Games will begin on Saturday night with
         an "explosive, star-studded opening ceremony" in New York
         City's Battery Park as "organizers try to overcome lackluster
         ticket sales," according to Tara George of the N.Y. DAILY
         NEWS.  Ray Charles, Brandy and Hootie & The Blowfish are
         among the performers who will kick-off the event.  Ticket
         sales "have been sluggish" for the two-week long event, as
         "about"  200,000 of a total of 500,000 tickets have been sold
         (N.Y. DAILY NEWS, 7/17).  Goodwill Games Founder and Time
         Warner Vice Chair Ted Turner is interviewed in both USA TODAY
         and the N.Y. TIMES.  Turner tells USA TODAY's Martzke & Weir
         that the Games are "not losing" money.  Turner: "It's not
         going to even come close to what the losses are going to be
         for the NFL rightsholders."  Asked about the changing mission
         of the Games in the international arena since their inception
         in '86, Turner said, "Whenever you have any kind of
         multination gathering for fun and for sport, that's a very
         good thing, and there's not very much of that going on in the
         world today" (USA TODAY, 7/17).  Turner tells Richard
         Sandomir of the N.Y. TIMES, "You can't get too much good
         will."  The site of the next Games, scheduled for 2001, is
         "expected" to be Asia or Australia.  Goodwill Games President
         Michael Plant say that "last-minute marketing, much of it
         targeted to various ethnic groups, will lead to substantial
         walk-up sales."  But ISI President Frank Vuono said the Games
         are "not making our radar screen.  It's like a tree falling
         in the forest and no one being there.  I haven't seen its
         message" (N.Y. TIMES, 7/17).  NEWSDAY's Shaun Powell writes,
         "The success of the Goodwill Games will either support or
         destroy the notion, silly as it sounds, that an Olympics in
         New York would work" (NEWSDAY, 7/17).   
              TV TIME OUT: TBS will televise 45 hours of prime-time
         coverage, while CBS will have ten hours of weekend coverage. 
         (PHILADELPHIA INQUIRER, 7/17).  Ratings for the previous
         Games were: a 1.8 in '86 on TBS, a 2.7 in '90 on TBS and a
         1.4 on TBS and a 2.7 a ABC in '94 (N.Y. TIMES, 7/17).
              SCHILLER'S LIST: Turner Sports President Harvey Schiller
         is profiled by Michael Hiestand in USA TODAY's sports cover
         story.  Schiller "might have the sports world's most diverse
         management experience and holds one of its most wide-ranging
         jobs" (USA TODAY, 7/17)....Time Warner's 2Q income tripled to
         $101M, "beating analysts' forecasts (L.A. TIMES, 7/17). 
    
    

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