CBS Going All-Out With U.S. Open Coverage Jordan, Federer U.S. Open Chat Boosts Sales Jordan Talks Federer Shoe Collaboration CBS Sports Unveils All-Female Talk Show CBS Sports Network Debuts CFB Marketing Effort UA Battles Nike Supremacy With Durant Deal Under Armour Makes Big Offer To Durant CBS Signs Presenting Partners For NFL Thursdays Rory, Tiger Promote New Nike Irons On "Tonight Show" WNBA Sees Slight Attendance Bump In '14
Upcoming Conferences and Events
UNIVERSITY OF KENTUCKY SPORTS MARKETING ACADEMY JULY 20-23
Published July 17, 1998
The University of Kentucky Sports Marketing Academy will be held July 20-23 in Lexington. The Academy, a unique public-private partnership by education, the College of Business and the Athletic Department, and business, Host Communications, will feature prominent practitioners from both the public and private sectors. Among the speakers are WNBA President Val Ackerman; Nike's Steve Miller; CBS Sports President Sean McManus; Gillette's Jim Lamie and Gatorade's Bill Schmidt; Karen McJunkin of GTE; Rick Jones, Corporate Marketing Associates; and Athletic Directors Judy Rose, University of North Carolina, Charlotte, Bob Frederick, University of Kansas and Dave Hart, Florida State University, among others. Contact http://gatton.gws.uky.edu/sma.html or 1-800-333-3333 for additional information.