MLBP, Fox Sports and Blockbuster are teaming to offer a
sweepstakes which will award eight winners an expense paid
trip for four to L.A. to meet Dodgers players and practice
with the team, as well as VIP seats to a game. Consumers
can automatically enter by renting specially marked MLB
video games at Blockbuster. Four winners will be drawn on
August 12. Also, numbered game pieces will be available at
participating Blockbuster stores, and four winning numbers
will be announced during Fox's Saturday MLB broadcasts
through July 25 (MLBP)....Acclaim's "All Star Baseball '99"
and Nintendo's "Major League Baseball Featuring Ken Griffey
Jr." were the two top-selling video games for the Nintendo
64 system for the May 31-June 13 period (MLBP)....Brian
Berger PR has signed an agreement with Trail Blazers F Brian
Grant to assist Grant and his company, Brian Grant Inc.,
with future marketing and PR projects (BBPR)....McDonald's
Corp.'s estimated $600M media budget "will not be affected"
by the company's upcoming $100M corporate overhead cuts.
However, there "will be some trimming of ad costs" (AD AGE
DAILY, 7/15)....Russell Inc. has created a brand identity
program for the Heat's 10th anniversary. Called "The Decade
of Heat," the new design incorporates a silver into the
team's logo and includes a commemorative logo for the Heat
and its cheerleading squad as well as plans for the team's
new retail store in Miami (MEDIAWEEK, 7/13 issue).
