SBD/14/Events Attractions

EVENT NOTES

          MASTERS OF THEIR DOMAIN: In Portland, Jason Quick
     reported that entries for the '98 Nike World Masters Games
     "are fewer than half of the projection," and the non-profit
     group running the event "is not the only organization
     figuring to take a financial loss."  As of Saturday, 11,000
     participants had registered and paid the $200 entry fee." 
     Several Portland, OR, hotels "already are conceding major
     losses" after most of the rooms reserved for the expected
     25,000 athletes have not been booked (OREGONIAN, 7/11).
          CELEBRITY GOLF: In Toronto, Chris Zelkovich writes that
     NBC's Isuzu Celebrity Challenge golf tournament "is one of
     those bogus events that appeal to those who want to watch
     football and hockey stars golf," and that NBC's use of its
     regular golf crew, "who treated the tournament as if it were
     the U.S. Open, doesn't do much for NBC's credibility"
     (TORONTO STAR, 7/14).  In L.A., T.J. Simers panned the
     event: "Support NASA and a one-way space shuttle capable of
     jettisoning the get-a-life-challenged people here, who
     willingly spent $15 a day to be demeaned and disappointed at
     the Isuzu Celebrity Golf Championship. ... Based on
     observation, the best place to watch these guys is from
     home, because when the TV camera goes on, that's when many
     of them suddenly become engaging" (L.A. TIMES, 7/12). 

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Events and Attractions, NBC, Nike

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