LeBron James Favoring Old Nikes MMF: Autosports And The Fan Experience MMF: Ways To Attract A New Audience Rick Allen Named NBC's Lead NASCAR Voice MMF: NHRA Seen As More Of A Business Now MMF: Compelling Digital Content A Necessity MMF: IndyCar Eyeing New Territories NBC Adds Jeff Burton As NASCAR Analyst MMF: Daytona Rising Key To Drawing More Fans MMF: Johnson Reflects On Early Days Of His Brand
Published July 14, 1998
MASTERS OF THEIR DOMAIN: In Portland, Jason Quick reported that entries for the '98 Nike World Masters Games "are fewer than half of the projection," and the non-profit group running the event "is not the only organization figuring to take a financial loss." As of Saturday, 11,000 participants had registered and paid the $200 entry fee." Several Portland, OR, hotels "already are conceding major losses" after most of the rooms reserved for the expected 25,000 athletes have not been booked (OREGONIAN, 7/11). CELEBRITY GOLF: In Toronto, Chris Zelkovich writes that NBC's Isuzu Celebrity Challenge golf tournament "is one of those bogus events that appeal to those who want to watch football and hockey stars golf," and that NBC's use of its regular golf crew, "who treated the tournament as if it were the U.S. Open, doesn't do much for NBC's credibility" (TORONTO STAR, 7/14). In L.A., T.J. Simers panned the event: "Support NASA and a one-way space shuttle capable of jettisoning the get-a-life-challenged people here, who willingly spent $15 a day to be demeaned and disappointed at the Isuzu Celebrity Golf Championship. ... Based on observation, the best place to watch these guys is from home, because when the TV camera goes on, that's when many of them suddenly become engaging" (L.A. TIMES, 7/12).