ESPN CHILTON: GRIFFEY FANS YOUNGER THAN THE AVERAGE MLB FAN

          ESPN Chilton Sports Poll interviewed 1,628 MLB fans who
     named Ken Griffey Jr. as their favorite baseball player
     (interviews from January '97-May '98).  The following
     compares fans who said Griffey is their favorite player to
     the average MLB fan (ESPN Chilton Sports Poll):

                         

  
 
    

    
GRIFFEY
    
AVG. 
      FAN
  
  
 
    
AGE 
      CATEGORIES
    
 
      
(n=1,628)
    
    
 
      
(n=18,869)
    
  
  
 
    
12-17
    
 
      
23%
    
    
 
      
11.7%
    
  
  
 
    
18-24
    
 
      
17.2%
    
    
 
      
11.7%
    
  
  
 
    
25-34
    
 
      
17.7%
    
    
 
      
16.8%
    
  
  
 
    
35-44
    
 
      
20.6%
    
    
 
      
20.2%
    
  
  
 
    
45+
    
 
      
21.4%
    
    
 
      
39.4%
    
  
  
 
    
Avg. Age
    
 
      
32.1
    
    
 
      
40.6
    
  
  
 
    
GENDER
  
  
 
    
Male
    
 
      
76.7%
    
    
 
      
53.7%
    
  
  
 
    
Female
    
 
      
23.3%
    
    
 
      
46.3%
    
  
  
 
    
RACE
  
  
 
    
White
    
 
      
66.1%
    
    
 
      
75.4%
    
  
  
 
    
African 
      American
    
 
      
19.9%
    
    
 
      
10.9%
    
  
  
 
    
Hispanic
    
 
      
9.7%
    
    
 
      
10.0%
    
  
  
 
    
Other
    
 
      
4.4%
    
    
 
      
3.7%
    
  
  
 
    
INTEREST 
      IN MLB
  
  
 
    
A little
    
 
      
19.0%
    
    
 
      
26.4%
    
  
  
 
    
Somewhat
    
 
      
44.3%
    
    
 
      
44.1%
    
  
  
 
    
Very
    
 
      
36.7%
    
    
 
      
29.6%
    
  
  
 
    
Uses a 
      PC for sports info (of those with access to a PC)
    
 
      
38.9%
    
    
 
      
28.9%