SBD/10/Sponsorships Advertising Marketing

CFL'S FUN POLICE: WEAR STARTER OR ADIDAS OR ELSE BE REMOVED!

          CFL President Jeff Giles "is threatening to have
     players and coaches forcibly removed from games if they
     continue to wear Nike products" during league action,
     according to Marty York of the Toronto GLOBE & MAIL.  Giles
     became "irate" over what he called "malicious defiance" of
     the CFL dress code, after Winnipeg backup QB Chris Vargas
     "spent most" of Wednesday's game "wearing a Nike hat." 
     Giles said he will assign officials to CFL stadiums for the
     rest of the year to ensure that coaches and players "wear
     only" Starter or adidas league-sanctioned apparel.  Vitalis
     Gomes, Nike's CFL Marketing Supervisor, said that some CFL
     players and coaches have had personal deals with Nike for
     many years "and have no intention of ending them. ... These
     [CFL] stars have stayed loyal to us, so I think this whole
     thing could backfire on the league" (GLOBE & MAIL, 7/10).

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CFL, Nike, Washington Nationals

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