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MAD MAX OF SPORTS MARKETING: MUHLEMAN PROFILED IN CHARLOTTE
Published June 8, 1998
MAX MUHLEMAN is profiled by Leah Beth Ward in a CHARLOTTE OBSERVER cover story. Muhleman "is the marketing maven to some of the biggest names in the business," who seek out Muhleman for his "disciplined, pull-no-punches analysis of their dreams." Ravens Owner ART MODELL, who hired Muhleman to run his team's PSL campaign: "People try to BS you. He doesn't." Beth Ward: "Muhleman is anything but slick. He's more like the mild-mannered uncle who knows more than he lets on. He's the straight shooter who can make even the most egotistical team owner listen to hard realities." Muhleman Marketing has run five PSL campaigns in the last five years and while Muhleman Marketing doesn't disclose revenues, Muhleman "pegged annual revenues at somewhere between" $1M-10M (CHARLOTTE OBSERVER, 6/8).