Zak Brown Formally Takes McLaren Role Liberty Creating OTT Service For F1? Brawn Reportedly To Replace Ecclestone At F1 USGP Bounces Back After Down Year In '15 Social Studies: NBC Sports' Luke Smith COTA Logs Highest-Ever Attendance For '16 F1 USGP COTA Officials Expect Large Crowds For F1 Race Concerts Expected To Boost U.S. Grand Prix Crowds Taylor Swift To Perform At U.S. Grand Prix BMW Joins Andretti To Compete In Formula E
SBD/8/Sponsorships Advertising Marketing
RACING NOTES: WHEATIES FINDS CHIPS OFF THE OLD BLOCK
Published June 8, 1998
The Alex Zanardi-Jimmy Vasser CART team, owned by Chip Ganassi, will be featured on a Wheaties box, available in stores by mid-June, according to Tim May of the COLUMBUS DISPATCH. Ganassi: "To be recognized by General Mills with something like this, especially when you consider that Dale Earnhardt is the only other auto racing guy who's been on a Wheaties box, it's sweet" (COLUMBUS DISPATCH, 6/7). In N.Y., Drummond Ayres reported that a group of 17 OH Congressional delegates recently asked General Mills to feature U.S. Senator John Glenn (D-OH) on a Wheaties box. Wheaties officials, however, said the company traditionally has featured "only famous athletes" (N.Y. TIMES, 6/7). MORE DOWN TOBACCO ROAD: In Montreal, Pat Hickey, on Canada's eventual phase-out of tobacco sponsorship of sports and cultural events: "[A]s the selling of tobacco remains legal and largely unrestricted, I don't understand why tobacco companies shouldn't be allowed to sponsor sporting and cultural events" (GAZETTE, 6/7). Kool spokesperson Bert Kremer, on possible tobacco legislation in the U.S.: "Our likely feeling is that we'll get a massive tax increase and probably continue our current marketing and advertising." Team Owner Roger Penske said, "We're all waiting to see what the U.S. policy is" (STAR-NEWS, 6/7). Formula One driver Jackie Stewart said his decision to shun tobacco sponsors was made because some of his sponsors "considered themselves non-smoking companies and didn't want to get involved with tobacco. But I'm not saying we won't get involved with tobacco companies in the future" (GLOBE & MAIL, 6/6).