Bernie Ecclestone Retains Control Of F1 Haas Ready To Get F1 Experiment Underway Attendance For F1 Race At COTA Down F1 Race Draws Nearly 108,000 To COTA Haas F1 Team Names Adam Jacobs CMO F1 Could Head Back To Vegas F1 Race In New Jersey Delayed Again FIFA Bans F1 Driver's World Cup Tribute Helmet Haas Automation To Sponsor F1's Scuderia Team Haas Says F1 Team Set For '16 Start
SBD/8/Sponsorships Advertising Marketing
RACING NOTES: WHEATIES FINDS CHIPS OFF THE OLD BLOCK
Published June 8, 1998
The Alex Zanardi-Jimmy Vasser CART team, owned by Chip Ganassi, will be featured on a Wheaties box, available in stores by mid-June, according to Tim May of the COLUMBUS DISPATCH. Ganassi: "To be recognized by General Mills with something like this, especially when you consider that Dale Earnhardt is the only other auto racing guy who's been on a Wheaties box, it's sweet" (COLUMBUS DISPATCH, 6/7). In N.Y., Drummond Ayres reported that a group of 17 OH Congressional delegates recently asked General Mills to feature U.S. Senator John Glenn (D-OH) on a Wheaties box. Wheaties officials, however, said the company traditionally has featured "only famous athletes" (N.Y. TIMES, 6/7). MORE DOWN TOBACCO ROAD: In Montreal, Pat Hickey, on Canada's eventual phase-out of tobacco sponsorship of sports and cultural events: "[A]s the selling of tobacco remains legal and largely unrestricted, I don't understand why tobacco companies shouldn't be allowed to sponsor sporting and cultural events" (GAZETTE, 6/7). Kool spokesperson Bert Kremer, on possible tobacco legislation in the U.S.: "Our likely feeling is that we'll get a massive tax increase and probably continue our current marketing and advertising." Team Owner Roger Penske said, "We're all waiting to see what the U.S. policy is" (STAR-NEWS, 6/7). Formula One driver Jackie Stewart said his decision to shun tobacco sponsors was made because some of his sponsors "considered themselves non-smoking companies and didn't want to get involved with tobacco. But I'm not saying we won't get involved with tobacco companies in the future" (GLOBE & MAIL, 6/6).