SBD/8/Sponsorships Advertising Marketing


          The Alex Zanardi-Jimmy Vasser CART team, owned by Chip
     Ganassi, will be featured on a Wheaties box, available in
     stores by mid-June, according to Tim May of the COLUMBUS
     DISPATCH.  Ganassi: "To be recognized by General Mills with
     something like this, especially when you consider that Dale
     Earnhardt is the only other auto racing guy who's been on a
     Wheaties box, it's sweet" (COLUMBUS DISPATCH, 6/7).  In
     N.Y., Drummond Ayres reported that a group of 17 OH
     Congressional delegates recently asked General Mills to
     feature U.S. Senator John Glenn (D-OH) on a Wheaties box. 
     Wheaties officials, however, said the company traditionally
     has featured "only famous athletes" (N.Y. TIMES, 6/7).
          MORE DOWN TOBACCO ROAD: In Montreal, Pat Hickey, on
     Canada's eventual phase-out of tobacco sponsorship of sports
     and cultural events: "[A]s the selling of tobacco remains
     legal and largely unrestricted, I don't understand why
     tobacco companies shouldn't be allowed to sponsor sporting
     and cultural events" (GAZETTE, 6/7).  Kool spokesperson Bert
     Kremer, on possible tobacco legislation in the U.S.: "Our
     likely feeling is that we'll get a massive tax increase and
     probably continue our current marketing and advertising." 
     Team Owner Roger Penske said, "We're all waiting to see what
     the U.S. policy is" (STAR-NEWS, 6/7).  Formula One driver
     Jackie Stewart said his decision to shun tobacco sponsors
     was made because some of his sponsors "considered themselves
     non-smoking companies and didn't want to get involved with
     tobacco.  But I'm not saying we won't get involved with
     tobacco companies in the future" (GLOBE & MAIL, 6/6).  

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Formula One, Wheaties

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