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SBD/8/Sponsorships Advertising Marketing
RACING NOTES: WHEATIES FINDS CHIPS OFF THE OLD BLOCK
Published June 8, 1998
The Alex Zanardi-Jimmy Vasser CART team, owned by Chip Ganassi, will be featured on a Wheaties box, available in stores by mid-June, according to Tim May of the COLUMBUS DISPATCH. Ganassi: "To be recognized by General Mills with something like this, especially when you consider that Dale Earnhardt is the only other auto racing guy who's been on a Wheaties box, it's sweet" (COLUMBUS DISPATCH, 6/7). In N.Y., Drummond Ayres reported that a group of 17 OH Congressional delegates recently asked General Mills to feature U.S. Senator John Glenn (D-OH) on a Wheaties box. Wheaties officials, however, said the company traditionally has featured "only famous athletes" (N.Y. TIMES, 6/7). MORE DOWN TOBACCO ROAD: In Montreal, Pat Hickey, on Canada's eventual phase-out of tobacco sponsorship of sports and cultural events: "[A]s the selling of tobacco remains legal and largely unrestricted, I don't understand why tobacco companies shouldn't be allowed to sponsor sporting and cultural events" (GAZETTE, 6/7). Kool spokesperson Bert Kremer, on possible tobacco legislation in the U.S.: "Our likely feeling is that we'll get a massive tax increase and probably continue our current marketing and advertising." Team Owner Roger Penske said, "We're all waiting to see what the U.S. policy is" (STAR-NEWS, 6/7). Formula One driver Jackie Stewart said his decision to shun tobacco sponsors was made because some of his sponsors "considered themselves non-smoking companies and didn't want to get involved with tobacco. But I'm not saying we won't get involved with tobacco companies in the future" (GLOBE & MAIL, 6/6).