SBD/8/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          GOLF: CNN's Jim Huber examined the USGA's potential ban
     on titanium clubs and said "there are some who feel the USGA
     might be the one that suffers in the end."  Senior PGA Tour
     player Rocky Thompson, on the USGA: "I like them.  But
     collectively, they can make some of the dumbest decisions in
     the history of sports."  Huber said that "numerous legal
     battles" are expected should the USGA take legal action, but
     that many pros said that there "seems to be willingness to
     adopt a uniform golf ball on that level," but not a limit on
     clubs ("Pro Golf Weekly," 6/6).  In Philadelphia, Joe Logan
     wrote that the debate is "shaping up as the biggest showdown
     golf has seen in years" (PHILADELPHIA INQUIRER, 6/7). 
          MJ AS CEO? In Chicago, Susan Chandler reports that an
     image Michael Jordan "is carefully cultivating" as his
     career comes to an end, is, "MJ as CEO."  He will oversee
     the Jordan Brand sports apparel, which will expand to
     "lifestyle apparel with a sports feel similar to the Tommy
     Hilfiger, Nautica and Polo Sport lines" (CHICAGO TRIBUNE,
     6/8).  In NJ, Paul Dottino reports that Jordan "is in the
     middle of renegotiating" his autographed memorabilia deal
     with Upper Deck, "meaning he is not signing any items" and
     dealers are unable to fill orders (Bergen RECORD, 6/7).
          NOTES: The Packers remained the leader in NFL licensed
     apparel sold in figures through March 31, followed by the
     Cowboys and 49ers.  The Broncos, who placed 14th in '96,
     "jumped to fourth place," while the Bucs moved from 28th
     place in '96 sales to 16th, the biggest increase by any club
     (USA TODAY, 6/8)....Agent John Counsell, father of Marlins
     2B Craig Counsell, has found a "endorsement vacuum" trying
     to market his son.  John Counsell: "I have a pretty good
     product in Craig Counsell.  But (South Florida's) feeling is
     this is Craig Counsell the Marlin, and the Marlins right now
     aren't very popular" (Ft. Lauderdale SUN-SENTINEL, 6/7).

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