UFC Fighters Satisfied With Reebok Gear Reebok Important For Future UFC TV Adidas' Net Profits Rise In Q1 Companies Vie For Hockey World Cup Jerseys J.J. Watt Signs Endorsement Deal With Reebok Reebok Rolling Out New Fitness Campaign UFC's Conor McGregor Inks Deal With Reebok Reebok Stands Behind Jones After Positive Test Reebok Sees UFC Deal As Portal Into Tough Fitness Biz Source: UFC's Reebok Deal Worth $70M
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BUSINESS WEEK REPORTS THAT REEBOK MAY SOON BE ON THE BLOCK
Published June 8, 1998
With things looking "pretty grim at Reebok," BUSINESS WEEKS' Gene Marcial wonders why money manager Bob Olstein is "salivating over Reebok and snapping up the stock?" Olstein, Chair of Olstein Financial Alert Fund, believes that Reebok "is a buyout deal just waiting to happen." Olstein: "We're betting that a major consumer-products company before long will recognize Reebok's great brand franchise and assets and make a move to acquire it. ... We have heard that management is now prepared to put Reebok up for sale." Reebok declined comment (BUSINESS WEEK, 6/15). "NBR" on Friday reported that Reebok Int'l was up 2 1/8 to 30 11/16 following the Business Week report ("NBR," 6/5).