SBD/5/Sports Media

CHERNIN TO AFFILS: THERE COULD BE HELL TO PAY IF NO DEAL

          News Corp. President Peter Chernin told Fox affils that
     they "must show greater willingness to share programming
     costs with the network if they want to stay competitive,"
     during Fox's affils conference in L.A., according to Davies
     & Rice of the HOLLYWOOD REPORTER.  Chernin: "(The) next time
     event programming becomes available, if Fox hesitates
     because of a worry about the financial consequences, I would
     contend that this would be potentially disastrous for us
     all."  The comments came as Fox "was trying to hammer out an
     arrangement" with its affils regarding its $4.4B NFL deal
     (HOLLYWOOD REPORTER, 6/5).  DAILY VARIETY's Jenny Hontz
     reports that Fox Sports Exec Producer Ed Goren told affils
     that Fox will be in a "war" with CBS next year for viewers. 
     But Hontz writes that "the war was going on between Fox and
     its affils."  Sources say that "heated words were exchanged
     in two closed-door meetings" between Fox and its affiliate
     board (Jenny Hontz, DAILY VARIETY, 6/5).

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