SBD/5/Sports Media

BULLS AND JAZZ GIVE NBC HIGHEST RATED GAME ONE IN HISTORY

          Game One of the NBA Finals earned an 18.0/32 national
     rating, making it the highest-rated Game One in NBA Finals
     history.  The previous high was a 16.8, which was reached
     twice before, in '93 and '96 -- both Bulls series.  NBC
     estimates that 53.3 million viewers saw all or part of the
     game, topping the '96 Bulls-Sonics (48 million) as the most
     watched Game One in history.  In the home markets, Salt Lake
     City got a 56.1/75 and Chicago earned a 47.2/67 (THE DAILY). 
     
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