Nike Reports Relatively Strong Q2 MJ Leads eBay Athlete Merch Sales Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Rihanna Becomes Puma's New Creative Director Sources: Puma Listening To Buyout Offers Rizzo Mad After Harper No-Show At Nats' Fan Fest Bouchard's Nike Contract Nearing Expiration Reebok Sees UFC Deal As Portal Into Tough Fitness Biz Arizona State Expected To Switch To Adidas
SBD/5/Sponsorships Advertising Marketing
WORLD PARTY: THE DAILY LISTS WORLD CUP APPAREL SUPPLIERS
Published June 5, 1998
The following lists apparel suppliers, listed alphabetically, for the 32 participating World Cup soccer teams. Among the top providers: adidas has 7 teams, Nike outfits 6, Puma outfits 5 and Umbro outfits 4 (THE DAILY).
|Saudi Arabia||ABA Sport||Netherlands||Nike|
THE BRAZILIANS: KNIGHT RIDDER's Katherine Ellison reported that Nike's $400M sponsorship of the Brazil national soccer team is "looking like a bad gamble." In addition to "playing poorly," the Brazilian team deal "has embarrassed" Nike off the field as well. The Nike deal has also come under "increasing political pressure, in and outside of Brazil" (KNIGHT RIDDER/S.J. MERCURY NEWS, 6/4).