McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Frost's Connection To Knight Assisted In Nike Deal Nike-Sponsored Golfers Faced With Uncertainty Nike Moves Away From Golf Equipment Business Phil Knight Talks All Things Nike Michigan Unveils New Jordan Brand Football Unis Nike Golf Struggling In Post-Tiger Era? Nike Returns To Michigan With Ann Arbor Party Puma Planning For Bolt After Retirement
SBD/5/Sponsorships Advertising Marketing
WORLD PARTY: THE DAILY LISTS WORLD CUP APPAREL SUPPLIERS
Published June 5, 1998
The following lists apparel suppliers, listed alphabetically, for the 32 participating World Cup soccer teams. Among the top providers: adidas has 7 teams, Nike outfits 6, Puma outfits 5 and Umbro outfits 4 (THE DAILY).
|Saudi Arabia||ABA Sport||Netherlands||Nike|
THE BRAZILIANS: KNIGHT RIDDER's Katherine Ellison reported that Nike's $400M sponsorship of the Brazil national soccer team is "looking like a bad gamble." In addition to "playing poorly," the Brazilian team deal "has embarrassed" Nike off the field as well. The Nike deal has also come under "increasing political pressure, in and outside of Brazil" (KNIGHT RIDDER/S.J. MERCURY NEWS, 6/4).