Nationals Welcome Star Wars Fans For Promo Michigan State Well Behind Michigan's Nike Deal Nike/Michigan Pact Worth $169M New Nike Ad Not "Short" On Star Power Westbrook Releases Debut Signature Shoe UFC Fighters Satisfied With Reebok Gear Hackett: UM's Nike Pact Is Nation's Most Lucrative Univ. Of Michigan Spurns Adidas For Nike Scott Holds Ceremonial Signing for WPB Ballpark Tennessee Unveils New Nike Uniforms
SBD/5/Sponsorships Advertising Marketing
WORLD PARTY: THE DAILY LISTS WORLD CUP APPAREL SUPPLIERS
Published June 5, 1998
The following lists apparel suppliers, listed alphabetically, for the 32 participating World Cup soccer teams. Among the top providers: adidas has 7 teams, Nike outfits 6, Puma outfits 5 and Umbro outfits 4 (THE DAILY).
|Saudi Arabia||ABA Sport||Netherlands||Nike|
THE BRAZILIANS: KNIGHT RIDDER's Katherine Ellison reported that Nike's $400M sponsorship of the Brazil national soccer team is "looking like a bad gamble." In addition to "playing poorly," the Brazilian team deal "has embarrassed" Nike off the field as well. The Nike deal has also come under "increasing political pressure, in and outside of Brazil" (KNIGHT RIDDER/S.J. MERCURY NEWS, 6/4).