SBD/5/Sponsorships Advertising Marketing

WORLD PARTY: THE DAILY LISTS WORLD CUP APPAREL SUPPLIERS

          The following lists apparel suppliers, listed
     alphabetically, for the 32 participating World Cup soccer
     teams.  Among the top providers: adidas has 7 teams, Nike
     outfits 6, Puma outfits 5 and Umbro outfits 4 (THE DAILY). 

     
COUNTRY
SPONSOR
COUNTRY
SPONSOR
Mexico ABA Sport Italy Nike
Saudi Arabia ABA Sport Netherlands Nike
Argentina adidas Nigeria Nike
France adidas South Korea Nike
Germany adidas United States Nike
Japan adidas Austria Puma
Romania adidas Bulgaria Puma
Spain adidas Cameroon Puma
Yugoslavia adidas Iran Puma
Belgium Diadora Morocco Puma
Denmark Hummel Chile Reebok
Jamaica Kappa Paraguay Reebok
South Africa Kappa Columbia Umbro
Croatia Lotto England Umbro
Tunisia Lotto Norway Umbro
Brazil Nike Scotland Umbro


THE BRAZILIANS: KNIGHT RIDDER's Katherine Ellison reported that Nike's $400M sponsorship of the Brazil national soccer team is "looking like a bad gamble." In addition to "playing poorly," the Brazilian team deal "has embarrassed" Nike off the field as well. The Nike deal has also come under "increasing political pressure, in and outside of Brazil" (KNIGHT RIDDER/S.J. MERCURY NEWS, 6/4).
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Related Topics:

Nike, Puma, Reebok, Washington Nationals

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