Univ. Of Minnesota Eyes Better Apparel Deal Nike, Adidas Embrace 3D Printing Tiger Woods Close To Signing New Deal With Nike U.K. Olympian Rutherford Loses Nike Sponsorship Nike Discontinuing Livestrong-Branded Products LeBron James Leads NBA In Shoe Sales Man City, Nike Reach $109M Kit Deal Weekend Plans With Philippe Dube Nationals Likely Moving Spring Training Wiggins Talked To KU About Shoe Affiliation
Upcoming Conferences and Events
SBD/5/Sponsorships Advertising Marketing
WORLD PARTY: THE DAILY LISTS WORLD CUP APPAREL SUPPLIERS
Published June 5, 1998
The following lists apparel suppliers, listed
alphabetically, for the 32 participating World Cup soccer
teams. Among the top providers: adidas has 7 teams, Nike
outfits 6, Puma outfits 5 and Umbro outfits 4 (THE DAILY).
|
COUNTRY
|
SPONSOR
|
COUNTRY
|
SPONSOR
|
|
| Mexico | ABA Sport | Italy | Nike | |
| Saudi Arabia | ABA Sport | Netherlands | Nike | |
| Argentina | adidas | Nigeria | Nike | |
| France | adidas | South Korea | Nike | |
| Germany | adidas | United States | Nike | |
| Japan | adidas | Austria | Puma | |
| Romania | adidas | Bulgaria | Puma | |
| Spain | adidas | Cameroon | Puma | |
| Yugoslavia | adidas | Iran | Puma | |
| Belgium | Diadora | Morocco | Puma | |
| Denmark | Hummel | Chile | Reebok | |
| Jamaica | Kappa | Paraguay | Reebok | |
| South Africa | Kappa | Columbia | Umbro | |
| Croatia | Lotto | England | Umbro | |
| Tunisia | Lotto | Norway | Umbro | |
| Brazil | Nike | Scotland | Umbro |
THE BRAZILIANS: KNIGHT RIDDER's Katherine Ellison reported that Nike's $400M sponsorship of the Brazil national soccer team is "looking like a bad gamble." In addition to "playing poorly," the Brazilian team deal "has embarrassed" Nike off the field as well. The Nike deal has also come under "increasing political pressure, in and outside of Brazil" (KNIGHT RIDDER/S.J. MERCURY NEWS, 6/4).




