Wieters Latest Boras Client To Sign With Nats Nike Uses Davis For ASG Weekend "Equality" Ads Players Praise New Ballpark Of The Palm Beaches Nike Launches Equality Initiative Nike, Adidas Battling For British Soccer Teens Nike Shifts Approach To Sponsorship As NBA Evolves Nationals Deny Payroll-Spring Training Connection Nike Will Not Include Sleeves On NBA Jerseys J.C. Penney, Kohl's Going Big On Activewear Nike Makes Batch Of LeBron 14's For Early Release
SBD/5/Sponsorships Advertising Marketing
WORLD PARTY: THE DAILY LISTS WORLD CUP APPAREL SUPPLIERS
Published June 5, 1998
The following lists apparel suppliers, listed alphabetically, for the 32 participating World Cup soccer teams. Among the top providers: adidas has 7 teams, Nike outfits 6, Puma outfits 5 and Umbro outfits 4 (THE DAILY).
|Saudi Arabia||ABA Sport||Netherlands||Nike|
THE BRAZILIANS: KNIGHT RIDDER's Katherine Ellison reported that Nike's $400M sponsorship of the Brazil national soccer team is "looking like a bad gamble." In addition to "playing poorly," the Brazilian team deal "has embarrassed" Nike off the field as well. The Nike deal has also come under "increasing political pressure, in and outside of Brazil" (KNIGHT RIDDER/S.J. MERCURY NEWS, 6/4).