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PICTURE PERFECT? CANON MAY RE-UP HARTFORD PGA TOUR EVENT
Published June 5, 1998
Canon "is close" to signing a four-year extension with
the Greater Hartford Open (GHO) as part of the PGA Tour's
"new plan to get long-term commitments from title sponsors,"
according to Bruce Berlet of the HARTFORD COURANT. The
"stumbling block," however, is an additional multimillion
dollar investment in the purse, which is expected to total
more than $3M by 2002. Canon increased the purse this year
by $500,000, to $2M, bringing its total commitment for prize
money and TV spots "to a reported" $5M. Canon's GHO
contract expires this year (HARTFORD COURANT, 6/5).
