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PICTURE PERFECT? CANON MAY RE-UP HARTFORD PGA TOUR EVENT
Published June 5, 1998
Canon "is close" to signing a four-year extension with the Greater Hartford Open (GHO) as part of the PGA Tour's "new plan to get long-term commitments from title sponsors," according to Bruce Berlet of the HARTFORD COURANT. The "stumbling block," however, is an additional multimillion dollar investment in the purse, which is expected to total more than $3M by 2002. Canon increased the purse this year by $500,000, to $2M, bringing its total commitment for prize money and TV spots "to a reported" $5M. Canon's GHO contract expires this year (HARTFORD COURANT, 6/5).