SBD/5/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          Despite a report in the Charlotte Observer yesterday,
     Tellem & Associates told THE DAILY that while Arn Tellem has
     worked with Scott Montross in the past with regards to his
     son Eric, Tellem will be the exclusive representative of
     former UNC player Antawn Jamison (THE DAILY)....Clyde
     Drexler is featured in a new Denny's TV spot which begins
     airing nationally on Monday.  The ad, from Lowe & Partners/
     SMS, touts Denny's summer burger promo (Denny's)....CA-based
     OPI Products was named the official nail care provider of
     the ABL.  OPI will form an ABL Nail Care Team consisting of
     ABL players who will make personal appearances at OPI-
     sponsored events and be featured in a fall campaign which
     will run in Cosmopolitan, Elle, Jane and In Style.  The
     group will also make an appearance on E!'s "Fashion
     Emergency" (ABL)....TENNIS WEEK reports that John McEnroe,
     who designed shirts last year for US Open sponsor Heineken,
     will create a new design for this year's tournament....In
     other news, Justin Gimelstob is "swapping" manager Beau
     Delafield for Jeff Schwartz at IMG.  Delafield left IMG to
     work in investment banking (TENNIS WEEK, 6/4 issue).   
          A HARD RUN? USA TODAY's cover story examines the USGA's
     possible ban on titanium clubs under the header, "USGA Fears
     Modern Gear May Make Golf Too Easy."  Jerry Potter reports
     that the "mere possibility" of a metalwoods ban "has created
     a buzz from Main Street to Wall Street," with the authority
     of the USGA "at stake" (USA TODAY, 6/5).  Callaway Golf
     Chair Ely Callaway, on the possible ban: "May I suggest that
     golf is no longer a game primarily for the few, nor should
     it be ruled by or for the few" (OTTAWA SUN, 6/5).

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Related Topics:

Callaway Golf, Heineken, IMG, USGA

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