WME-IMG To Form Political Action Committee U.S. Open Purse To Be Most Lucrative In Golf Callaway Golf Posts Solid Financials Heineken CMO Talks Dos Equis' CFP Beer Sponsorship Georgia Deal With IMG, JMI Worth $152M WME-IMG's Liddell Leaves Agency To Join Trump Fox, USGA Deny They Are Looking To End Deal Mizzou Taps IMG Learfield For Outbound Sales Agencies Prepare For Ambitious '17 Landscape Social Studies: Dos Equis' Ryan Thompson
SBD/5/Sponsorships Advertising Marketing
Published June 5, 1998
Despite a report in the Charlotte Observer yesterday, Tellem & Associates told THE DAILY that while Arn Tellem has worked with Scott Montross in the past with regards to his son Eric, Tellem will be the exclusive representative of former UNC player Antawn Jamison (THE DAILY)....Clyde Drexler is featured in a new Denny's TV spot which begins airing nationally on Monday. The ad, from Lowe & Partners/ SMS, touts Denny's summer burger promo (Denny's)....CA-based OPI Products was named the official nail care provider of the ABL. OPI will form an ABL Nail Care Team consisting of ABL players who will make personal appearances at OPI- sponsored events and be featured in a fall campaign which will run in Cosmopolitan, Elle, Jane and In Style. The group will also make an appearance on E!'s "Fashion Emergency" (ABL)....TENNIS WEEK reports that John McEnroe, who designed shirts last year for US Open sponsor Heineken, will create a new design for this year's tournament....In other news, Justin Gimelstob is "swapping" manager Beau Delafield for Jeff Schwartz at IMG. Delafield left IMG to work in investment banking (TENNIS WEEK, 6/4 issue). A HARD RUN? USA TODAY's cover story examines the USGA's possible ban on titanium clubs under the header, "USGA Fears Modern Gear May Make Golf Too Easy." Jerry Potter reports that the "mere possibility" of a metalwoods ban "has created a buzz from Main Street to Wall Street," with the authority of the USGA "at stake" (USA TODAY, 6/5). Callaway Golf Chair Ely Callaway, on the possible ban: "May I suggest that golf is no longer a game primarily for the few, nor should it be ruled by or for the few" (OTTAWA SUN, 6/5).