SBD/5/Sponsorships Advertising Marketing

IHL TEST GOAL ADS WITH FREE POWERADE DISPLAY IN FINALS

          The IHL has joined with Coca-Cola in an advertising
     experiment where it will display the PowerAde logo on the
     top of the goal nets during the Wolves-Vipers Turner Cup
     Final.  The new advertising, which debuted during Tuesday
     night's Game Two, will be utilized for the remainder of the
     series.  The PowerAde logo also appears on the back and side
     bars of each net (IHL).  The logo is painted in the twine on
     top of each net, and IHL VP/Communications Bill Jamieson
     said it is "very visible" to the in-arena crowd and to the
     TV audience during high-angle camera shots.  Fox Sports Net
     is airing all Cup games on a tape-delay basis.  Although
     PowerAde is not an IHL sponsor, both the Rosemont Horizon
     (home of the Wolves) and The Palace of Auburn Hills (Vipers)
     are arenas where Coca-Cola has pouring rights.  Jamieson
     said Coke is not paying for the PowerAde signage during the
     ad test.  But if it proves successful, the IHL may look into
     selling the inventory space next year (THE DAILY).

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